Observed Signal · Aug 5, 2026 · Case Study / Campaign · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Digital Out-of-Home (DOOH) Market: Michael Kors runs data-driven DOOH campaign
Michael Kors partnered with British agency MOBSTA and Demand-Side Platform StackAdapt to run a data-driven Digital Out-of-Home (DOOH) campaign in Germany during the pre-Christmas period to boost visibility for its jewellery collection. The campaign targeted high-traffic premium locations (airports, luxury shopping centres, major shopping streets) and delivered 14.5 million impressions while achieving an average CPM roughly 20% below market average. StackAdapt’s creative team produced video and static ads with QR codes; measurement was performed via a Brand-Lift analysis conducted with technology partner AdSquare that used nearby device IDs to evaluate changes in brand perception. Reported Brand-Lift results included a 39% uplift in Berlin and 13% in Hamburg. The case study concludes the campaign met planned reach, efficiency and brand metrics within budget.
Demonstrates a practical data-driven DOOH campaign with measurable brand-lift and cost efficiencies, useful as an applied case for advertisers and agencies but not industry-shifting.
Key Takeaways & Evidence Grounding
- Michael Kors ran a DOOH campaign in Germany with MOBSTA and StackAdapt during the pre-Christmas period.
- The campaign delivered 14.5 million impressions during the campaign period (reported by project partners).
- Average CPM for the campaign was reported to be approximately 20% below the market average.
- StackAdapt worked with three DOOH sellers and its Creative Studio produced video and static creatives that included QR codes.
- StackAdapt and technology partner AdSquare conducted a Brand-Lift analysis using device IDs; measured uplifts were 39% in Berlin and 13% in Hamburg.
Connected Companies & Entities
4 Entities mappedStackAdapt
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
“StackAdapt worked with three DOOH sellers to cover the desired premium locations; its Creative Studio developed video and still creatives wi...”
MEEDIA
Marketplace for licensing creator-owned images and video content.
“MEEDIA published the case study article (author Frank Puscher) describing the Michael Kors DOOH campaign and its results....”
Adsquare
Location intelligence platform for programmatic activation and measurement.
“StackAdapt together with technology partner AdSquare ran a Brand-Lift analysis that recorded device IDs near digital ad screens to evaluate ...”
Mobsta
Geo-behavioural adtech platform for omnichannel campaign activation.
“Michael Kors partnered with the British agency MOBSTA and the demand-side platform StackAdapt to execute a Digital-Out-of-Home campaign in G...”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.