Observed Signal · Aug 5, 2026 · Case Study / Campaign · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Digital Out-of-Home (DOOH) Market: Michael Kors runs data-driven DOOH campaign
Michael Kors partnered with British agency MOBSTA and Demand-Side Platform StackAdapt to run a data-driven Digital Out-of-Home (DOOH) campaign in Germany during the pre-Christmas period to boost visibility for its jewellery collection. The campaign targeted high-traffic premium locations (airports, luxury shopping centres, major shopping streets) and delivered 14.5 million impressions while achieving an average CPM roughly 20% below market average. StackAdapt’s creative team produced video and static ads with QR codes; measurement was performed via a Brand-Lift analysis conducted with technology partner AdSquare that used nearby device IDs to evaluate changes in brand perception. Reported Brand-Lift results included a 39% uplift in Berlin and 13% in Hamburg. The case study concludes the campaign met planned reach, efficiency and brand metrics within budget.
Demonstrates a practical data-driven DOOH campaign with measurable brand-lift and cost efficiencies, useful as an applied case for advertisers and agencies but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Michael Kors ran a DOOH campaign in Germany with MOBSTA and StackAdapt during the pre-Christmas period.
- The campaign delivered 14.5 million impressions during the campaign period (reported by project partners).
- Average CPM for the campaign was reported to be approximately 20% below the market average.
- StackAdapt worked with three DOOH sellers and its Creative Studio produced video and static creatives that included QR codes.
- StackAdapt and technology partner AdSquare conducted a Brand-Lift analysis using device IDs; measured uplifts were 39% in Berlin and 13% in Hamburg.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenStackAdapt
Eine Omnichannel-DSP für programmatische Werbung, E-Mail, Datenaktivierung und Erfolgsmessung.
“StackAdapt worked with three DOOH sellers to cover the desired premium locations; its Creative Studio developed video and still creatives wi...”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“MEEDIA published the case study article (author Frank Puscher) describing the Michael Kors DOOH campaign and its results....”
Adsquare
Location-Intelligence-Plattform für programmatische Aktivierung und Messung.
“StackAdapt together with technology partner AdSquare ran a Brand-Lift analysis that recorded device IDs near digital ad screens to evaluate ...”
Mobsta
Eine proprietäre Geo-Behavioral-AdTech-Plattform zur datengestützten Omnichannel-Kampagnenaktivierung für Werbetreibende und Mediaagenturen.
“Michael Kors partnered with the British agency MOBSTA and the demand-side platform StackAdapt to execute a Digital-Out-of-Home campaign in G...”
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