Observed Signal · Aug 11, 2026 · Earnings Report · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Marmalade reports $17.1M FY25 revenue; EBITDA doubles
Marmalade Game Studio reported £12.7m ($17.1m) in revenue for FY25, up from £10.7m the prior year, and said adjusted EBITDA more than doubled to £5.2m ($7m). The studio added Amazon Luna as a distribution channel in 2025 and currently has five titles on Luna with two more in development. Marmalade forecasts continued growth into 2026, expecting EBITDA to almost double again, driven by live management of existing titles (including Monopoly and Game of Life) and new releases. The company licenses board-game IP and adapts those properties across mobile, PC and console, and operates nine evergreen games across up to eight distribution platforms.
Company-level financial results and distribution expansion are notable within the gaming sector but do not represent industry-shifting news for the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Marmalade reported £12.7 million ($17.1m) in revenue for FY25, up from £10.7m ($14.4m) in FY24.
- Adjusted EBITDA more than doubled year-over-year to £5.2m ($7m) in FY25.
- Marmalade added Amazon Luna as a distribution channel in 2025 and has five titles available on Luna with two additional games in development.
- The company forecasts EBITDA will almost double again in FY26, driven by live management of existing titles and new releases.
- Marmalade's business model licenses popular board game IPs (e.g., Monopoly, Game of Life) and adapts them for mobile, PC, and console.
Connected Companies & Entities
1 Entity mapped“Marmalade also added Amazon Luna to its distribution portfolio in 2025 after becoming an official launch partner for Amazon GameNight, a sel...”
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