Observed Signal · Aug 17, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Marc Oliver Nissen named CRO at kununu
Marc Oliver Nissen will join employer-review platform kununu as Chief Revenue Officer, starting October 1, 2026. Nissen has worked at LinkedIn for about eleven years and is currently a Director within LinkedIn Talent Solutions. At kununu he will consolidate commercial responsibilities by leading Sales, B2B Marketing and Go-to-Market. kununu plans to make its dataset on employers, salaries and company culture — its 'Workplace Insights' — more usable with AI and to expand data-driven offerings for employers to help attract, retain and develop talent; Nissen is expected to grow those offerings.
A senior commercial hire at kununu signals a push to commercialize and productize its employer data (Workplace Insights) with AI — relevant to HR tech, B2B marketing and data-driven recruitment but not industry-shifting.
Track LinkedIn Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Marc Oliver Nissen will join kununu as Chief Revenue Officer effective October 1, 2026.
- Nissen has worked for about eleven years at LinkedIn and is currently a Director, LinkedIn Talent Solutions.
- As CRO he will oversee sales, B2B marketing and go-to-market, combining those functions under commercial responsibility.
- kununu intends to use AI to better leverage its Workplace Insights (data on employers, salaries and company culture) and offer more data-driven insights to companies.
Connected Companies & Entities
8 Entities mapped“Der Manager arbeitet seit gut elf Jahren für Linkedin, derzeit im Range eines Director LinkedIn Talent Solutions....”
“MEEDIA Redaktion 17. August 2026 um 11:03...”
“Burda will Kununu offenbar verkaufen (listed as a related article headline)....”
“Initiative Media gewinnt im Pitch den Neukunden kununu (listed as a related article headline)....”
“__webcare_consentid | DataReporter GmbH | 12 Monate | meedia.de (cookie information shown on the page)....”
“__cf_bm | CloudFlare | 30 Minuten | linkedin.com (cookie information shown on the page)....”
“_ga | Google | 1 Jahr | meedia.de (cookie information shown on the page)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Sandra Peter to become cross-departmental editor-in-chief
She is joining Burda Media from Burda’s subsidiary Blue Ocean Entertainment and will take up the newly created role of cross-departmental editor-in-chief for the Garden & Living department in October 2026.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.