Observed Signal · Jun 27, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 5/5 · Sentiment: Positive
LinkedIn's AI search finds overlooked talents
LinkedIn unveiled the next stage of its AI push by expanding its search to include an AI-powered person search. The new feature lets users ask natural-language questions to surface the most relevant contacts, addressing tasks like finding investors in healthcare with FDA experience or identifying co-founders of productivity startups in NYC. LinkedIn said the system aims to deliver the fastest path to the right person without guessing job titles or filtering combinations. Initially, the AI-person search will roll out to Premium members in the United States, with plans for international expansion. The move follows broader trends of AI-assisted search across tech firms, and LinkedIn notes that while others like Google, Bing, DuckDuckGo, and Brave experiment with AI results, policy around AI data usage remains unsettled. Rohan Rajiv, LinkedIn's Senior Director of Product Management, emphasised that the feature reduces trial-and-error in talent discovery.
Major platform AI feature release on LinkedIn; could shift recruitment workflows.
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Key Takeaways & Evidence Grounding
- LinkedIn added an AI-powered tool to surface the right contacts via AI-based person search.
- Users can formulate natural-language questions instead of relying on keyword filters.
- Initially available to Premium members in the United States; international expansion planned.
- Rohan Rajiv, Senior Director of Product Management at LinkedIn, described the feature as the fastest path to the right person.
- Tech peers like Google, Bing, DuckDuckGo, and Brave are already exploring AI-generated search results; LinkedIn notes potential future data-use regulations.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn rolls AI job search worldwide
LinkedIn is expanding its AI-powered job search globally, adding German, Spanish, French and Portuguese language support. The feature uses natural language processing to interpret user goals and match descriptions with job postings, and will roll out worldwide this month beyond its English-only availability. The system emphasizes a dialog-based approach over rigid filters, allowing users to describe the type of work and industry they want without knowing exact terms. Erran Berger, LinkedIn’s Vice President of Product Engineering, says the AI analyzes user descriptions to surface relevant roles, including positions candidates might not have previously considered. Current usage data show more than 1.3 million members access the AI-powered search daily, with over 25 million total searches per week. This multilingual rollout is part of LinkedIn’s broader AI strategy, which also includes automated suggestions, profile summaries, and drafting assistance.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
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