DuckDuckGo

Creators Use GEO to Be Discovered in AI Search

Creators are adapting SEO tactics for AI-driven chatbots and answer engines to remain discoverable to brands and agencies. Brands and agencies are using AI chatbots to identify frequently cited creators for partnership opportunities; Kosterina told Digiday it often begins searches in Claude. Some creators — like Courtney Johnson — are building sites optimized for Answer Engine Optimization (AEO) with structured data and plain-text indexes, and report verified crawlers from companies such as OpenAI, Anthropic, Amazon, Apple, Huawei and DuckDuckGo. Creators are performing AI citation audits, tracking where content is cited, and considering tactics like Wikipedia pages, transcripts, and earned media to increase visibility. The trend is changing how creator discovery and influencer briefs are being formulated, prompting creators and agencies to factor AI visibility into partnership strategies.

DuckDuckGo's 'Normal F***ing Sunglasses' Sold Out

DuckDuckGo and design firm Knockaround launched the 'Normal F***ing Sunglasses', a real, low‑cost product marketed as anti‑surveillance eyewear with no camera and no AI. The sunglasses parody Meta's AI Glasses — which retail in Germany starting around €309 and offer hands‑free photo/video, direct Meta AI access, Dynamic Photo, navigation, and live translations — while highlighting privacy concerns about always‑on recording. Knockaround's site sold out the DuckDuckGo glasses within a week, with restock preorders currently limited to US customers. The article also notes DuckDuckGo's privacy positioning in search (market shares: Germany 1.46%, US 1.58%) and references Meta's mitigation measures for its smart glasses, such as an indicator LED and automatic camera disabling when the LED is blocked.

Ecosia rolls out own search index results in Germany

Ecosia has begun rolling out search results in Germany that come from its own search index, aiming to reduce dependence on Google and other large providers. The company uses the European Search Perspective (EUSP) index—built with Qwant and used by Lilo—and says it already serves a majority of queries through the index in France since 2025. CEO Christian Kroll announced the German rollout on LinkedIn and indicated Ecosia could serve a large portion of German queries from the index by year-end. The move is framed alongside recent EU action against Google under the Digital Markets Act and the emergence of the Staan search API as part of a broader European search infrastructure.