Brave

The company operates a multi-sided platform business model centred on a free consumer browser and search engine, layered with advertising, token, subscription, and API revenue streams. It distributes a free browser that blocks third-party ads and trackers and integrates a self-custody crypto wallet and an opt-in advertising and rewards system. Advertisers purchase privacy-preserving ad campaigns that are matched on-device, with a portion of spend retained by the company and the remainder distributed to users and creators via Basic Attention Tokens. This creates value for users through privacy and rewards, and for advertisers through access to an opted-in audience with reduced third-party tracking.

Beyond advertising, the company runs an independent search engine with both ad-supported and paid ad-free variants, offers search access to developers via a paid API, and sells premium services (VPN/firewall, premium video-conferencing, and premium search features) on subscription. Additional value is created through its integrated crypto wallet, where selected on-ramp, swap, or purchase operations carry disclosed fees, while users benefit from consolidated Web3 access inside the browser.

Brave is a United States-based software company that develops a privacy-focused web browser, an independent web search engine, and related crypto and communication services. Its browser blocks third-party advertising and tracking by default, includes a built-in crypto wallet, and offers optional, on-device targeted advertising with a user rewards system. The company also operates its own search index and search API, video-conferencing, and VPN/firewall services.

Revenue is generated through privacy-preserving advertising sold to advertisers, subscription fees for premium offerings (such as ad-free search, VPN, and premium conferencing), wallet-related fees on certain crypto transactions, and commercial access to its search API. End-users primarily access the browser and core services for free, while advertisers, subscribers, and developers are the direct paying customers.