Observed Signal · Mar 27, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Kana and Transparent Partners Form Agentic AI Marketing Partnership
Kana, an AI-native marketing platform founded by the teams behind Krux and Rapt, and Transparent Partners, a martech and data consultancy, announced a strategic partnership to help enterprises deploy agentic marketing at production scale. The collaboration pairs Transparent Partners’ data strategy, architecture and change-management services with Kana’s unified agentic platform and its Just-In-Time Data Integration capability. The combined offering targets incremental, use-case-led deployments (audience development, campaign optimization, measurement) and supports warehouse-native queries (Snowflake, Databricks) without copying data. Executives from both firms stress enterprise readiness, governance, and rapid value delivery as core goals of the partnership.
Partnership connects a martech vendor and a consultancy to accelerate enterprise adoption of agentic AI, demonstrating practical go-to-market and integration patterns for marketers but not a major platform policy or technical shift.
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Key Takeaways & Evidence Grounding
- Transparent Partners and Kana announced a strategic partnership to deliver enterprise-grade agentic marketing solutions.
- Kana was founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft).
- Kana’s platform includes a proprietary Just-In-Time Data Integration technology and can query Snowflake and Databricks in place without copying data.
- Transparent Partners contributes end-to-end services: data strategy, technology architecture, governance and operational readiness for AI adoption.
- Company executives quoted include Aaron Fetters (CEO, Transparent Partners), Tom Chavez (Co-Founder & CEO, Kana) and Vivek Vaidya (Co-Founder & CTO, Kana).
Connected Companies & Entities
6 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Kana Secures $15M to Revolutionize Marketing with AI Agents
Kana, a San Francisco startup, emerged from stealth with a $15 million seed round led by Mayfield to build a suite of AI agents for marketing workflows. Co‑founders Tom Chavez (CEO) and Vivek Vaidya (CTO) — veterans whose prior ventures include Rapt (acquired by Microsoft) and Krux (acquired by Salesforce) — say Kana provides loosely coupled agents that perform data analysis, audience targeting, campaign management, media planning, chatbot optimization and autonomous tracking/optimization while keeping humans in the loop. The platform also offers synthetic data generation to augment third‑party sources. Mayfield managing partner Navin Chaddha will join Kana’s board. The company plans to use the funding to hire across engineering, product and go‑to‑market teams.
Kana: 70% of Enterprises Run AI Agents in Marketing
Kana published The Agentic Divide, a survey of 225 senior marketing, data, and AI leaders at U.S. enterprises with $250M+ in annual revenue, finding widespread deployment of custom AI agents for marketing tasks but persistent uncertainty about ownership and governance. The study reports that 70% of respondents run AI agents in production while only 3% report no marketing AI use. Respondents express high self-reported readiness for governance and data infrastructure, yet identify data governance and data quality as major obstacles. Many expect AI agents to take on a substantial share of routine marketing decisions in the next two years. Kana’s CEO Tom Chavez highlights the gap between rapid adoption and untested governance.
JustAI Raises $17M Series A for Agentic Marketing
JustAI, an AI-native marketing platform, announced a $17 million Series A led by Base10 Partners with participation from Y Combinator and Peak XV Partners. The company, founded by Neha Mittal and Jeff Hara, says it grew ARR 5x this year and influenced over $100 million in customer revenue last year. JustAI positions its product as an 'agentic' marketing platform organized around four coordinated agents — Strategy, Creative, Decisioning and Data — to automate personalization, experimentation and AI-powered decisioning at scale. The funding will be used to expand engineering and go-to-market teams, deepen its agentic infrastructure, and extend use cases into e-commerce and B2B marketing.
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