Observed Signal · Jun 24, 2026 · Funding · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Marketing Automation Platform Market: JustAI Raises $17M Series A for Agentic Marketing
JustAI, an AI-native marketing platform, announced a $17 million Series A led by Base10 Partners with participation from Y Combinator and Peak XV Partners. The company, founded by Neha Mittal and Jeff Hara, says it grew ARR 5x this year and influenced over $100 million in customer revenue last year. JustAI positions its product as an 'agentic' marketing platform organized around four coordinated agents — Strategy, Creative, Decisioning and Data — to automate personalization, experimentation and AI-powered decisioning at scale. The funding will be used to expand engineering and go-to-market teams, deepen its agentic infrastructure, and extend use cases into e-commerce and B2B marketing.
Series A funding for an AI-native MarTech vendor signals investor interest in 'agentic' marketing automation and may accelerate capabilities (autonomous decisioning, measurement) that affect marketing operations and vendor competition, but it is not a major platform policy or technical change.
Key Takeaways & Evidence Grounding
- JustAI raised $17 million in a Series A funding round.
- The Series A round was led by Base10 Partners with participation from Y Combinator and Peak XV Partners.
- JustAI reports 5x growth in annual recurring revenue (ARR) this year and says it influenced over $100 million in customer revenue last year.
- JustAI was founded by Neha Mittal and Jeff Hara and organizes its platform around four agents: Strategy, Creative, Decisioning and Data.
- The company will use the funding to expand engineering and go-to-market teams, deepen agentic infrastructure, and extend into e-commerce and B2B marketing use cases.
Connected Companies & Entities
9 Entities mappedPeak XV Partners
Venture and growth investor focused on Asian startups.
“The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners....”
Anthropic
Foundation model company selling AI assistants and model APIs.
“The round also includes strategic investors and operators from anthropic, Chime and Notion, the CTO of HubSpot, and the founders of Eppo and...”
Coursera
Online learning platform for consumers, enterprises and degree seekers.
“When describing how JustAI unlocked new capabilities at Coursera, Director of Marketing Vera Hui said: “It would have required a dev team in...”
Base10
US venture firm backing technology founders in the real economy.
“The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners....”
PR Newswire
Press-release distribution and PR workflow software brand.
HubSpot
CRM and growth software platform for business teams.
“The round also includes strategic investors and operators from anthropic, Chime and Notion, the CTO of HubSpot, and the founders of Eppo and...”
MarTech Series
B2B martech publisher with demand generation services.
“The article was published on MarTech Series and republished content from PRNewswire on June 24, 2026....”
Notion
Unified workspace software for docs, knowledge and projects.
“The round also includes strategic investors and operators from anthropic, Chime and Notion, the CTO of HubSpot, and the founders of Eppo and...”
Y Combinator
Startup accelerator and early-stage venture investment firm.
“The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners....”
Ontology Mapping & Concepts
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