Base10

JustAI Raises $17M Series A for Agentic Marketing

JustAI, an AI-native marketing platform, announced a $17 million Series A led by Base10 Partners with participation from Y Combinator and Peak XV Partners. The company, founded by Neha Mittal and Jeff Hara, says it grew ARR 5x this year and influenced over $100 million in customer revenue last year. JustAI positions its product as an 'agentic' marketing platform organized around four coordinated agents — Strategy, Creative, Decisioning and Data — to automate personalization, experimentation and AI-powered decisioning at scale. The funding will be used to expand engineering and go-to-market teams, deepen its agentic infrastructure, and extend use cases into e-commerce and B2B marketing.

Adserving für einen integrierten Marketingansatz

The article describes Telefónica's adoption of an integrated ad server from Adition to tie marketing and advertising to CRM data, extending personalization beyond Telefónica-owned sites. Adition already served display recommendations on O2 and other Telefónica properties; now the platform will be used cross-brand for O2, BASE, blau, Fonic, and simyo, with both classic and programmatic delivery. The BI integration remains, enabling a decision engine to prioritize campaigns and tailor offers using CRM data inside content (e.g., product recommendations when a contract nears expiry). The system supports a multi-agency model, centralizing ad serving while allowing agencies to manage their brands. The approach aims to increase marketing effectiveness by leveraging first-party data and could shift some media buying in-house, though agencies still provide advisory services. Industry voices highlight the value of first-party CRM data for targeted advertising.

Christoph Mörl wird Geschäftsführer von SinnerSchrader Mobile

Christoph Mörl has been appointed chief operating officer of SinnerSchrader Mobile, the Berlin-based full-service mobile agency, to work alongside Laurent Burdin and lead the business in Berlin. The 35-year-old previously served as Head of Platform at Curved, a mobile topics portal built by SinnerSchrader for E-Plus, and earlier worked as Key Account Manager at Cellular, developing mobile strategies for Otto, ECE and Base. He studied E-Business in Brussels and Lüneburg and has worked with clients including Kering and Tuifly for SinnerSchrader. Since autumn 2014, SinnerSchrader Mobile has focused on Mobile Technology, Connected Services and Connected Objects under the Mobile & Connections initiative. The move reinforces the agency’s expertise in mobile applications and smart technologies.