Observed Signal · Aug 7, 2026 · Market Research Report · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
JustWatch: Netflix Leads but Loses Ground
JustWatch’s quarterly report for Switzerland shows Netflix remains the most-clicked streaming service but is losing share: Netflix registered 22% of measured interest while Disney+ had 20%. Both services fell by one percentage point quarter-over-quarter; Netflix declined four percentage points year-over-year, the largest drop among tracked platforms. Amazon Prime Video recorded 17% and Apple TV 13% (Apple TV has gained 2 percentage points since Q2 2025). Paramount+ grew to 8% while Swiss public-broadcaster SRG’s Play Suisse stood at 5% (down 3 points year-over-year). JustWatch’s figures are based on over one million user interactions on justwatch.com/ch and its apps between April and June; the company says it has more than 60 million monthly users globally and is headquartered in Berlin.
Shifts in streaming market share affect CTV/OTT audience distribution and advertising inventory in Switzerland; relevant for media buyers, advertisers and publishers planning video/CTV strategies but not industry-shifting globally.
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Key Takeaways & Evidence Grounding
- In Switzerland during Q2 2026 Netflix accounted for 22% of measured user interest and Disney+ for 20%.
- Both Netflix and Disney+ lost one percentage point quarter-over-quarter; Netflix declined 4 percentage points year-over-year (largest decline among tracked platforms).
- Amazon Prime Video had 17% and Apple TV 13% market interest; Apple TV gained 2 percentage points since Q2 2025.
- Paramount+ reached 8% (growth quarter-over-quarter and year-over-year); Play Suisse was at 5% and fell 3 percentage points year-over-year.
- JustWatch based its Swiss Q2 2026 figures on over 1 million user interactions (April–June) and reports over 60 million monthly users worldwide; JustWatch is headquartered in Berlin.
Connected Companies & Entities
7 Entities mapped“In Switzerland Netflix accounts for 22 percent of measured interest; Netflix remains the most-clicked platform but has lost ground....”
“Following are Amazon Prime Video with 17 and Apple TV with 13 percent....”
“In Switzerland Netflix accounts for 22 percent of measured interest, Disney+ 20 percent....”
“Apple TV has gained 2 percentage points since the second quarter of 2025 and is thus moving closer to Amazon....”
“Paramount+ also gained, reaching 8 percent both quarter-over-quarter and year-over-year....”
Ontology Mapping & Concepts
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