Observed Signal · May 6, 2022 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Integrate Launches Precision Social and Cross-Channel Insights
Integrate, a B2B Precision Demand Marketing (PDM) supplier, announced the launch of Precision Social and cross-channel Insights for its Demand Acceleration Platform at Forrester's B2B Summit North America. Precision Social extends Integrate's cross-channel activation portfolio, joining Precision Syndication, Precision Digital, and Precision Events. It enables marketers to activate target account lists in social channels and measure engagement at the account level. The new cross-channel Insights experience aggregates data from social media, content syndication, digital advertising, and in-person and virtual events into a single platform. Deb Wolf, CMO at Integrate, said the launch supports B2B marketers in creating more precise and personalized cross-channel buying experiences. B2B companies including Salesforce, Microsoft, Akamai, and Pluralsight use Integrate. Upcoming roadmap items include flexible integrations, enterprise scalability, and product experience upgrades.
Product feature launch from a mid-tier B2B martech vendor extending cross-channel activation and measurement; relevant to MarTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Integrate announced Precision Social and cross-channel Insights for its Demand Acceleration Platform.
- Precision Social enables activation of target account lists in social channels and account-level engagement measurement.
- Precision Social joins Precision Syndication, Precision Digital, and Precision Events in Integrate's cross-channel activation portfolio.
- Cross-channel Insights aggregates data from social media, content syndication, digital advertising, and events.
- Salesforce, Microsoft, Akamai, and Pluralsight are named as companies that use Integrate.
Connected Companies & Entities
7 Entities mapped“B2B companies like Salesforce, Microsoft, Akamai and Pluralsight use Integrate....”
“B2B companies like Salesforce, Microsoft, Akamai and Pluralsight use Integrate....”
“B2B companies like Salesforce, Microsoft, Akamai and Pluralsight use Integrate....”
“announced Precision Social and cross-channel insights for its Demand Acceleration Platform at Forrester's B2B Summit North America....”
“Integrate launched new features in the fall of 2021, including campaign source types, an events insights dashboard, webinar integrations wit...”
“Precision Social enhances the marketing capabilities of marketers, particularly by integrating LinkedIn campaigns into the mix of other chan...”
Ontology Mapping & Concepts
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