ON24

The company operates a B2B SaaS business model centred on a modular digital‑engagement platform for webinars, virtual conferences and content experiences. Customers subscribe to access core products for webcasts, virtual conferences, engagement hubs, account‑level experiences, analytics and integrations. These tools create value by enabling marketing, events and revenue teams to run scalable digital events, centralise content, capture first‑party engagement data and feed that data into downstream sales and marketing systems. The platform approach encourages customers to adopt multiple modules (webcasting, hubs, targeting, intelligence, integration), increasing account value and retention.

Beyond its recurring SaaS licences, the company offers professional and managed services such as launch and production support, configuration and rush services around events, adding services revenue on top of software contracts. Acquisitions, such as a cloud‑video software company, are used to deepen video‑creation and management capabilities and reinforce the platform’s role in customers’ marketing‑technology stacks.

ON24, Inc. is a United States–based provider of a cloud platform for webinars, virtual conferences and digital engagement used mainly by marketing and event teams. Its products support live, simulive and on‑demand webcasts, multi‑session virtual events, content hubs, account‑level experiences, analytics and integrations with CRM and marketing‑automation systems.

The company generates revenue primarily from software subscriptions to its modular engagement platform, sold to mid‑market and enterprise organisations worldwide, with additional income from professional and managed production services. It is publicly listed (NYSE: ONTF) and is in the process of being acquired by Cvent, indicating positioning within the broader events and marketing‑technology ecosystem.