ON24
ON24 is a b2B webinar and virtual event software for marketing teams.
ON24 operates in the MarTech Vendor segment.
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Distinction
ON24 is not a consumer video meeting app or a general-purpose conferencing tool. It is a B2B engagement software platform focused on webinars, virtual events, content experiences and related marketing workflows.
- Founded
- 1998
- Headquarters
- 50 Beale Street, 8th Floor, San Francisco, California 94105
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about ON24
ON24: About
ON24 operates a B2B SaaS model centred on digital engagement infrastructure. It provides hosted software for running webinars, virtual events, content experiences and campaign follow-up workflows, then layers analytics, personalisation and AI-assisted content generation on top. Value is created by helping enterprise and mid-market teams scale audience engagement, reuse event content and connect engagement signals to revenue-facing systems.
Products & Services in Categories
Verified structural categorizations from the graph
ON24: Market Position
ON24 is a United States-based B2B software company that provides a cloud platform for webinars, virtual events, content hubs and personalised landing experiences. Its platform is used primarily by marketing, demand generation, content and event teams to run digital programmes, capture first-party engagement data and connect that activity to downstream CRM and marketing systems.
The company makes money mainly through enterprise SaaS subscriptions, typically structured as annual contracts with tiered pricing based on usage, audience scale, feature access and support. Its product set has expanded from core webinar and event delivery into adjacent marketing automation and AI-assisted content repurposing, allowing customers to turn event activity into ongoing campaigns and measurable pipeline outcomes.
ON24: Frequently Asked Questions
What is ON24?
ON24 is a B2B software platform for webinars, virtual events, content hubs and personalised digital engagement programmes.
Who uses ON24?
Its main users are enterprise and mid-market marketing, demand generation, content, event and other customer-facing business teams.
How does ON24 make money?
It generates revenue mainly through annual enterprise SaaS subscriptions, tiered platform packages and upsold advanced AI and analytics capabilities.
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