ON24

Cvent Unveils 70+ Innovations, $1B Product Investment

At Cvent CONNECT 2026, attended by nearly 5,000 in person, Cvent announced more than 70 product innovations across its platform and reiterated a planned multi-year $1 billion investment in product development. The announcements emphasize AI-powered features through CventIQ — including 34 net-new AI capabilities and the new CventIQ Skills and Cvent Assistant offerings — targeting event organizers, marketers, field teams and hospitality professionals. New and expanded capabilities span event creation, venue recommendations, attendee management, global profiles, exhibitor recommendations, field event tooling, budget tracking, and hospitality BI and diagramming. Cvent also highlighted integrations with external agent/LLM platforms (e.g., Claude, Salesforce Agentforce, ChatGPT) and the incorporation of recent webinar acquisitions Goldcast and ON24 into its platform. Many features are live, in beta, or expected to ship by the end of 2026.

Cvent Study Finds Events Drive Trust and Pipeline

Cvent published new research and presented findings at Cvent CONNECT 2026 showing strong marketer confidence in events as a growth channel. A study of nearly 1,000 marketers and event professionals found 85% say AI-generated content makes building audience trust harder, 98% view in-person and community-based events as central to marketing strategy, and 81% reported increased audience trust after in-person events. Cvent highlighted Event-Led Growth at its conference, promoted integrations with LinkedIn to sync event and registration data for attribution, and noted ON24 (a Cvent company) extends the integration model to webinars and virtual events.

ON24 Launches LinkedIn Integration for B2B Marketing

ON24, now a Cvent company, announced a new integration with LinkedIn that links ON24’s first-party engagement signals (registration, participation, content interactions) to LinkedIn’s audience targeting and ad features. Marketers can build audience segments inside ON24 from engagement data and activate them within LinkedIn to run targeted campaigns. The integration also enables publishing ON24 "Key Moments" directly to the LinkedIn Ads Library as video ads from the ON24 platform, streamlining campaign execution and extending webinar content into multi-channel programs. ON24 says the capability aims to expand reach, improve targeting precision and accelerate pipeline and revenue growth. The announcement was published via Business Wire and MarTech Series on May 14, 2026.