Observed Signal · Apr 30, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
InMobi Launches 'Ad Experiences' with FOSSIL
InMobi announced the launch of InMobi Ad Experiences, an omnichannel advertising solution that combines InMobi’s proprietary first-party data with inventory from Glance to deliver full-funnel brand outcomes. FOSSIL (Fossil Group) is the inaugural brand partner, running a BIG TIC spring beta across multi-screen/CTV placements. Measurement by Cint showed a 57% lift in brand recall and a 10% lift in brand awareness versus unexposed users. InMobi highlights Glance’s 300 million global users and its own advertising reach of 2.5 billion as the data foundation. The product debuts on CTV with AI-driven ambient experiences and will expand across mobile and web; InMobi plans to roll out the full Ad Experiences suite in Q2 2026.
A notable AdTech vendor launched an omnichannel ad product that bundles first-party data, inventory and measurement; beta metrics show strong brand-lift results. Relevant to advertisers, agencies and platform partners but not an industry-shifting platform move.
Track InMobi Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- InMobi launched a new omnichannel product called InMobi Ad Experiences.
- FOSSIL (part of Fossil Group) is the first brand partner, using the product for its BIG TIC Spring 2026 campaign.
- Cint-measured beta results showed a 57% lift in brand recall and a 10% lift in brand awareness for exposed users.
- InMobi cites Glance’s 300M global users and InMobi’s advertising reach of 2.5B users as the data foundation.
- InMobi will initially focus on CTV/AI-powered ambient experiences and plans a full Ad Experiences rollout in Q2 2026 across mobile and web.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
InMobi Launches First Agentic Seller with Scope3
InMobi Advertising announced a strategic partnership with Scope3 to launch the industry’s first “agentic seller,” enabling AI-powered buying agents to access InMobi’s premium mobile in-app and exclusive CTV inventory — including Glance — through a single connection on Scope3 Interchange. The integration uses the AgenticAdvertising.org Ad Context Protocol (AdCP), allowing buying agents to submit briefs and receive matched inventory, audience signals, and campaign parameters in minutes instead of days. The deal aggregates roughly 2 billion InMobi mobile users and Glance’s 300 million first‑party active devices under one AdCP connection. Pilot campaigns are expected to go live in the coming weeks.
InMobi and Scope3 Launch Sell‑Side AI Agent
InMobi has partnered with Scope3 to debut a sell-side AI agent that autonomously represents and sells premium Glance ad inventory. The agent will operate via Scope3’s Interchange agent-to-agent media platform and use the open Ad Context Protocol (AdCP), an industry standard driven in part by Scope3 CEO Brian O’Kelley and other coalition members such as Yahoo and PubMatic. InMobi and Glance will pilot the system in the coming weeks; the company did not name participating brands. InMobi argues agent-to-agent workflows are better suited for context-dependent, commerce-style inventory (like Glance lock-screen and in-app shoppable experiences) than traditional programmatic DSP/SSP pipelines. InMobi recently acquired AI app-analytics firm MobileAction and expects agentic transactions to grow over 2026–2028.
Heineken Combines Attention and Brand Lift Metrics
Heineken is testing a new approach that combines brand lift studies with attention metrics to validate the effectiveness of its display advertising and secure more budget for non-walled-garden channels. Working with GumGum, the brewer uses "Attentive Lift" to overlay brand awareness data from On Device with attention time measurements. A test for the Birra Moretti brand showed an 8% increase in unaided awareness and a 4% increase in familiarity among consumers who viewed ads for more than 2.2 seconds. Heineken's in-house media team plans to use these benchmarks to guide media planning, optimizing for quality of exposure rather than just volume. The method is being adopted across U.K. display campaigns, including for Old Mout. Critics warn against relying solely on attention metrics, but the combination with brand lift is seen as a more balanced approach.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.