Glance (Glance CX)
Glance (Glance CX) is a enterprise software for guided web and mobile customer interactions.
Analyst Perspective
Glance CX is the commercial brand of Glance Networks, Inc., a US enterprise software company that provides guided digital customer experience tools. Its core platform lets support, sales, onboarding, and advisory teams join customers inside live web and mobile journeys through cobrowsing, screen sharing, video, and in-app collaboration without requiring end-user downloads. The platform is positioned for enterprise deployment, with integrations into CRM and contact centre environments. The company makes money primarily from enterprise SaaS contracts for its Guided CX platform and related modules, with additional revenue from implementation and professional services. Its direct customers are enterprise CX, contact centre, sales, customer success, IT, and product teams rather than end-consumers. The value proposition is reducing digital friction in complex journeys such as support resolution, onboarding, and conversion-critical sales interactions.
Analyst Signal Briefing
Archived (Stand: 3 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Building on its appointment of Heather Nightingale as Vice President of Product to lead AI and human-guided CX strategies, Glance CX has integrated its cobrowse technology with Salesforce for Baxter Credit Union. While the firm's 2026 CX Trends Report identified a significant gap between AI automation and consumer expectations, a recent removal of all open job listings suggests a strategic hiring pause. These developments reinforce Glance’s focus on human-to-human interaction within digital service environments, even as the company critiques the 'blind spots' of autonomous contact centre strategies.
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Key insights about Glance (Glance CX)
Category Differentiation
This company is not an advertising, martech, or consumer social platform. It is an enterprise CX software vendor focused on cobrowsing, visual engagement, and guided digital interactions for support, sales, and onboarding teams.
Glance (Glance CX): About
Glance operates a B2B enterprise software model centred on a proprietary guided CX platform. It sells software that embeds real-time visual collaboration into clients’ websites and mobile apps, then expands account value through integrations, SDK deployment, workflow configuration, and professional services. Value is created by improving resolution rates, conversion, onboarding completion, and agent effectiveness in digital journeys where human assistance increases outcomes.
How Glance (Glance CX) Works & Monetises
Business model analysis and core revenue streams
Glance monetises through enterprise SaaS licensing for its Guided CX platform, cobrowsing, mobile collaboration, and related modules, typically under contract-based subscription arrangements tied to deployment scope, seats, usage, or enterprise scale. It also generates services revenue from implementation, integration, configuration, training, and customised deployment support. The commercial model appears sales-led and enterprise-oriented rather than self-serve.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Media Channel
Recent Signals (Glance (Glance CX))
Generative AI to Enable Agentic, Conversational Ad Formats
At an ADWEEK House Possible fireside co-hosted by InMobi, Abhay Singhal (co‑founder of InMobi and CEO of InMobi Advertising) discussed how generative AI will change advertising and ecommerce. Singhal predicted that by the end of 2026 ad formats will support robust agent-to-agent interactions and more conversational, personalized experiences. He highlighted Glance (owned by InMobi) as an example of 'agentic commerce' that generates visualizations showing products on users or in their environments. Singhal also raised the cost-to-scale challenge for generative AI in high-volume ad ecosystems and said InMobi is testing ad formats where ad revenue subsidizes model token costs to make the approach financially viable for publishers and merchants.
Read original sourceInMobi Launches 'Ad Experiences' with FOSSIL
InMobi announced the launch of InMobi Ad Experiences, an omnichannel advertising solution that combines InMobi’s proprietary first-party data with inventory from Glance to deliver full-funnel brand outcomes. FOSSIL (Fossil Group) is the inaugural brand partner, running a BIG TIC spring beta across multi-screen/CTV placements. Measurement by Cint showed a 57% lift in brand recall and a 10% lift in brand awareness versus unexposed users. InMobi highlights Glance’s 300 million global users and its own advertising reach of 2.5 billion as the data foundation. The product debuts on CTV with AI-driven ambient experiences and will expand across mobile and web; InMobi plans to roll out the full Ad Experiences suite in Q2 2026.
Read original sourceDirecTV, Glance Launch Shoppable TV Screensavers
DirecTV is partnering with AI company Glance (part of InMobi) to replace the screensavers on its Gemini devices with interactive, shoppable content beginning in early 2026. After ten minutes of inactivity, the new screensaver will let viewers scan a QR code to download an app and upload photos; Glance’s AI will generate personalized scenes and videos featuring those photos, which users can modify via voice commands. Glance uses reverse image search to surface similar products for purchase, but final transactions must be completed on a mobile device. The move extends lock‑screen e-commerce tactics to the TV home screen, creating a new living-room commerce channel while raising questions about adoption consistency and privacy noted in a DirecTV planning document.
Read original sourceGlance (Glance CX): Frequently Asked Questions
What is Glance CX?
Glance CX is an enterprise software platform for cobrowsing, screen sharing, video, and guided digital customer interactions across web and mobile journeys.
Who uses Glance CX?
It is used by enterprise support, contact centre, sales, advisory, onboarding, customer success, IT, and digital product teams.
How does Glance CX make money?
It earns revenue mainly from enterprise SaaS subscriptions for its Guided CX platform and from professional services for implementation and integration.
Company Facts
- Founded
- 2000
- Headquarters
- 178 Albion Street, Suite 220, Wakefield, MA 01880
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- glance.cx