Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 3/5 · Sentiment: Neutral
Hulu: Disney-Owned Streaming App Profile
Hulu is an ad-supported streaming application owned by The Walt Disney Company. The State of Streaming profile describes Hulu as an early pioneer in premium ad-supported streaming with deep Disney integration and a robust ad tech stack. The profile lists Hulu's USPI Score (Q4 2025) and Rank #5, notes DSP integrations (basis, viant), and places Hulu within Disney’s corporate family alongside properties such as Disney+, ESPN and ABC News Live. Milestones include Disney assuming full operational control (2019) and bundle/deep-integration updates (2024). The page aggregates related coverage and recent articles about Hulu and adjacent streaming ad‑tech topics.
Hulu is a major ad-supported streaming platform integrated with Disney; its USPI ranking, DSP integrations and role in CTV/OTT advertising make it relevant to programmatic buyers, publishers and streaming ad-tech strategies.
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Key Takeaways & Evidence Grounding
- Hulu is a streaming app owned by The Walt Disney Company.
- USPI Score (Q4 2025): Hulu ranked #5 in the Unified Streaming Power Index.
- DSP integrations listed on the profile: basis and viant.
- Corporate family includes Disney properties such as Disney+, ESPN, ESPN+, ABC News Live and Star+.
- Milestones on the profile: Hulu launched in 2008; Disney assumed full operational control in 2019; 2021 subscriber milestone of 45.3M.
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Disney+ Streaming App Directory Profile
State of Streaming's Disney+ publisher profile summarizes Disney+ as a major video streaming platform owned by The Walt Disney Company. The page lists Disney+'s USPI ranking (Q4 2025, Rank #7), subscriber milestones, ad products (pause-ads, interactive-ads, shoppable-ads, contextual-targeting), DSP integrations, corporate family links (Hulu, ESPN, Disney Advertising DSP, Disney Junior, ABC News Live), and recent news items related to Disney+. It also records historical milestones (launch dates, ad-supported tier introduction) and links to multiple State of Streaming articles covering industry developments tied to Disney+ and streaming advertising.
Disney Advertising DSP Directory Profile
Disney Advertising is the Walt Disney Company's unified advertising platform/DSP that spans Disney-owned streaming properties including Disney+, Hulu, ESPN+, ABC and National Geographic. Positioned as a gateway to Disney’s premium content portfolio, the platform markets premium CTV and sports inventory and provides a central place for advertisers to access Disney streaming audiences. The State of Streaming directory entry links to the platform’s website and press pages, lists corporate family streaming apps, and notes there is no additional coverage yet on the publisher’s site.
State of Streaming: Hulu + Live TV Profile
This State of Streaming directory page profiles Hulu + Live TV, Hulu's live-TV tier operated under The Walt Disney Company. The listing identifies Hulu + Live TV as a streaming app headquartered in Santa Monica, CA, founded in 2017, and describes the service as a live-TV subscription offering 95+ channels that combine on-demand streaming, live sports, news and the Disney bundle. The page links to related Disney streaming properties and Disney's advertising DSP, notes there is no editorial coverage yet for Hulu + Live TV on the site, and provides the service website.
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