Observed Signal · Aug 17, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Agency & Consultancy Market: Havas Retains Hermes Arzneimittel Media Account
Havas Media’s Frankfurt office has been confirmed as Hermes Arzneimittel’s media agency after winning a multi-stage pitch. From 2027 the agency will take responsibility for the full media budget — including digital activities — in an assignment valued in the mid single-digit million euro range. Havas, which has served Hermes since 2013, will assume additional brand duties that, together with digital responsibilities, will double the media volume it manages for the client. Hermes’ brands cited include Antibrumm (Anti Brumm), Compeed (blister plasters), Algorvir (algovir), Biolectra Magnesium, Betaisodona and doc. The win was reported by Horizont on 17 August 2026.
Agency account retention signals ongoing media buying relationship and market activity but is a routine commercial development with limited broader industry impact.
Key Takeaways & Evidence Grounding
- Havas Media (Frankfurt) won Hermes Arzneimittel’s full media account following a multi-stage pitch.
- Havas will assume responsibility for the account from 2027, including digital activities.
- The account is valued in the mid single-digit million euro range.
- Havas has worked for Hermes since 2013 and will double the media volume it manages by adding digital duties and brands.
- Report published by Horizont on 17 August 2026; Hermes brands mentioned include Antibrumm, Compeed, Algorvir, Biolectra Magnesium, Betaisodona and doc.
Connected Companies & Entities
9 Entities mappedHavas Media Network
Global media agency network for planning, buying, commerce and analytics.
“Havas Media bleibt auch in den nächsten Jahren Mediaagentur von Hermes Arzneimittel....”
dfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
“© dfv Mediengruppe (publisher/footer credit on the page)....”
Meta
Consumer internet platforms monetised through advertising, apps, subscriptions and VR.
Professional social platform for hiring, advertising, sales and learning.
MEEDIA
Marketplace for licensing creator-owned images and video content.
Datareporter
Austrian SaaS for consent and privacy compliance.
HERMES ARZNEIMITTEL
German OTC pharmaceuticals and consumer health brand company.
“Havas Media bleibt auch in den nächsten Jahren Mediaagentur von Hermes Arzneimittel....”
Cloudflare
Cloud platform for security, performance, and edge application delivery.
Search, video, adtech and cloud giant within Alphabet.
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