Observed Signal · Jul 21, 2026 · Earnings Report · Source: Mobilegamer.biz · Impact: 4/5 · Sentiment: Positive
Hasbro Earns $44M from Monopoly Go; Games Revenue Up 17%
Hasbro reported that Scopely’s mobile game Monopoly Go generated $44 million in Q2 2026 and $86 million year-to-date, contributing to a 17% year-on-year increase in Hasbro’s digital and licensed gaming revenue to $135.5 million. For H1 2026 the digital and licensed gaming division rose 10% to $256.8 million, while tabletop gaming grew faster (32% to $989 million). The Wizards and digital gaming segment grew 27% in Q2 to $663.8 million, driven largely by Magic: The Gathering’s 32% growth to $545.3 million. Hasbro flagged more than 200 active or in-development projects with partners including Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft and Gameloft.
Hasbro’s Q2 earnings disclose concrete mobile-game revenue (Monopoly Go) and broader gaming segment growth, signalling publisher monetization trends and partner pipeline that could impact gaming monetization and ad opportunities.
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Key Takeaways & Evidence Grounding
- Scopely’s Monopoly Go generated $44 million for Hasbro in Q2 2026 and $86 million year-to-date.
- Hasbro’s Q2 2026 digital and licensed gaming revenue was $135.5 million, up 17% year-on-year.
- For H1 2026, Hasbro’s digital and licensed gaming revenue was $256.8 million, up 10% year-on-year; tabletop gaming H1 revenue was $989 million, up 32% year-on-year.
- The Wizards and digital gaming segment grew 27% in Q2 2026 to $663.8 million, driven by Magic: The Gathering’s 32% growth to $545.3 million.
- Hasbro said it has more than 200 active or in-development projects across mobile, casino, console and PC with partners including Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft and Gameloft.
Connected Companies & Entities
6 Entities mapped“The figures were announced in Hasbro’s Q2 earnings, which saw digital and licensed gaming revenue overall grow year-on-year 17% to $135.5m....”
“Scopely’s Monopoly Go earned Hasbro $44m in the last quarter, and $86m year-to-date....”
“Our partners will help us scale with more than 200 projects that are active or in development across mobile, casino, gaming console and PC. ...”
“Our partners will help us scale with more than 200 projects that are active or in development across mobile, casino, gaming console and PC. ...”
“Our partners will help us scale with more than 200 projects that are active or in development across mobile, casino, gaming console and PC. ...”
“Our partners will help us scale with more than 200 projects that are active or in development across mobile, casino, gaming console and PC. ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Hasbro: Magic Surpasses $500M in Quarterly Revenue
Hasbro reported strong Q2 2026 financial results driven by Wizards of the Coast and digital gaming. Net revenue rose more than 16% to $1.1 billion, and Magic: The Gathering generated $545 million in the quarter — the first time the property exceeded $500 million in a single quarter. Q2 net income was $161.3 million versus a nearly $855 million loss in the year-ago quarter. Hasbro said it canceled several games (recording a $56 million noncash write-down), is refocusing its digital strategy toward franchises with major digital potential, launched AI studio Sixth Wall (introducing “behavioral licensing”), and expects total digital spend to decline at least 25% annually by 2028. The company raised its full-year revenue outlook to growth of 5%–7%.
10-Q Financial Filing Analysis for Hasbro (2026-07-30)
Hasbro, Inc. reported solid financial performance for the first half of 2026, with net revenues increasing 14.6% year-over-year to $2,139.8 million, propelled by a 26.5% surge in the Wizards of the Coast and Digital Gaming segment ($1,245.8 million). Operating profit recovered sharply to $522.8 million from an operating loss of $627.5 million in H1 2025, which had been depressed by a $1,021.9 million goodwill impairment. The company advanced its 'Playing to Win' strategy via major IP licensing deals with Warner Bros. Discovery and Amazon MGM Studios, alongside the launch of Sixth Wall Studio. Operational headwinds included a $10.8 million remediation expense from an unauthorized network security incident and a $56.4 million non-cash impairment related to digital gaming portfolio adjustments.
Mattel Game Studios Targets Mobile Hit Like Monopoly Go
Mattel is restructuring its gaming division, now known as Mattel Game Studios, to pursue a blockbuster mobile title similar to Hasbro and Scopely's Monopoly Go. After acquiring NetEase's stake in the joint venture Mattel163 in February 2026 and rebranding in August, Mattel aims to leverage its iconic IPs like Uno, Barbie, and Hot Wheels for mobile and other gaming platforms. Devin Nambiar, COO, oversees a team of about 300 spread across LA and Hangzhou. The company plans to launch games tied to major movie and toy releases, with ambitions to replicate the success of Monopoly Go, which generated significant revenue for Hasbro. Mattel views this as a long-term digital transformation initiative spanning five to ten years.
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