Observed Signal · Apr 22, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 5/5 · Sentiment: Positive
Google Ads API v24 Released
Google announced v24 of the Google Ads API on 2026-04-22. The release adds support for "Conversions with cart data," including a new CartDataSalesView resource and product_sold segments (for example product_sold_brand), plus new "all" non-biddable metrics such as all_cost_of_goods_sold_micros. The ShoppingPerformanceView can now use a conversion_attribution_event_type segment to distinguish click- vs view-attributed cart data. Google published updated client libraries and code examples and recommends upgrading client libraries and code. Several API surface refactors require code changes: video content exclusion settings moved to the customer level; AudienceInsightsService and ReachPlanService fields were reorganized; ContentCreatorInsightsService removed is_brand_connect_creator in favor of partnership_opportunities (CREATOR_PARTNERSHIPS); KeywordPlanIdeaService forecasting was unified; and other field/segment removals and behavioral changes (for example ShareablePreviewService no longer uses partial failure). Live walkthrough events were scheduled for April 23, 2026. Author: Anash P. Oommen, Google Ads API Team.
A technical release from a major ad platform (Google) that adds new conversion/cart-level reporting and metric surfaces and requires client upgrades — impacts measurement, reporting, and integrations across the advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Google announced Google Ads API v24 on 2026-04-22.
- v24 adds support for Conversions with cart data and introduces a new CartDataSalesView resource enabling product_sold segments (e.g., product_sold_brand).
- v24 introduces "all" non-biddable metrics (for example all_cost_of_goods_sold_micros) across resources.
- Multiple API refactors require client library and code changes (video content exclusion moved to customer level; AudienceInsightsService and ReachPlanService fields reorganized; ContentCreatorInsightsService removed is_brand_connect_creator; KeywordPlanIdeaService forecasting method updated).
- Updated client libraries and code examples have been published and Google recommends upgrading before using v24 features.
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Google Ads API v25.1 Released
Google announced the release of Google Ads API v25.1 on 2026-08-19. The update is a drop-in upgrade for v25 and requires updated client libraries and client code. Key additions include comprehensive support for conversion lift and brand lift measurement (with new read-only lift resources and 24 new conversion lift metrics), category-scoped benchmark metrics, brand sentiment insights via the ContentCreatorInsightsService, loyalty program segmentation and a new original_conversion_value metric, and parental status targeting in ReachPlanService. Several new API resources and fields were added to surface these capabilities. Some features (brand lift and conversion lift) are available only to allowlisted Google Ads accounts and require contacting a Google account representative. Google published updated client libraries, code examples, and official release notes and offered live walkthrough events.
Google Ads API v24.1 Released
Google announced v24.1 of the Google Ads API on 2026-05-13. The release requires upgrading client libraries and published updated libraries and examples. Key additions include a mobile_device_platform report segment with a MobileDevicePlatform enum (e.g., IOS, ANDROID); support for uploading static "classic" images to Demand Gen campaigns via classic_display_images; a passkey_enabled field to indicate passkey usage as Google begins requiring passkeys for certain sensitive advertiser actions; expanded Experiments support (AI Max, Video, Demand Gen, Performance Max) with richer arm-level metrics; and an API error code to enforce a new 37-month granular data retention policy effective June 1, 2026. Live walkthroughs were scheduled on Discord, YouTube Live and LinkedIn Live on May 14. The post was authored by Anash P. Oommen of the Google Ads API team.
Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
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