Observed Signal · May 13, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v24.1 Released
Google announced v24.1 of the Google Ads API on 2026-05-13. The release requires upgrading client libraries and published updated libraries and examples. Key additions include a mobile_device_platform report segment with a MobileDevicePlatform enum (e.g., IOS, ANDROID); support for uploading static "classic" images to Demand Gen campaigns via classic_display_images; a passkey_enabled field to indicate passkey usage as Google begins requiring passkeys for certain sensitive advertiser actions; expanded Experiments support (AI Max, Video, Demand Gen, Performance Max) with richer arm-level metrics; and an API error code to enforce a new 37-month granular data retention policy effective June 1, 2026. Live walkthroughs were scheduled on Discord, YouTube Live and LinkedIn Live on May 14. The post was authored by Anash P. Oommen of the Google Ads API team.
A technical release from Google (a major ad platform) introduces new reporting segments, identity/passkey requirements, experiment types, and an API change tied to a forthcoming industry-impacting 37-month data retention policy—requiring client upgrades and affecting measurement workflows.
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Key Takeaways & Evidence Grounding
- Google announced v24.1 of the Google Ads API on 2026-05-13.
- v24.1 adds segments.mobile_device_platform and a MobileDevicePlatform enum (e.g., IOS, ANDROID) for campaign- and customer-level reporting.
- Demand Gen campaigns now support static 'classic_display_images' via DemandGenMultiAssetAdInfo.classic_display_images.
- Release introduces passkey support with a new passkey_enabled field; Google requires some advertisers to use passkeys for sensitive actions.
- API adds support for new experiment types (AI Max, Video, Demand Gen, Performance Max) and a DateRangeError code to enforce a 37-month granular data retention policy starting June 1, 2026.
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Google Ads API v24.2 Released
Google announced the v24.2 release of the Google Ads API (published 2026-06-25). The minor release includes security updates, multi-party approvals (MPA) to require secondary admin approval for sensitive account actions, and AI-transparency features that expose SyntheticContentInfo and SyntheticContentAttestation on Asset and Ad resources so advertisers and Google systems can attest to AI-generated creatives. Reporting and asset enhancements include Performance Max placement segmentation by ad_network_type, YouTube brand channel links, automatic landing-page text generation, and new experiment types (Campaign Mix Experiments and Performance Max feature testing). Google also published updated client libraries, revamped release notes and deprecation guidance, and released minor versions v23.3, v22.2 and v21.2 with early interfaces for synthetic content attestation.
Google Ads API v24 Released
Google announced v24 of the Google Ads API on 2026-04-22. The release adds support for "Conversions with cart data," including a new CartDataSalesView resource and product_sold segments (for example product_sold_brand), plus new "all" non-biddable metrics such as all_cost_of_goods_sold_micros. The ShoppingPerformanceView can now use a conversion_attribution_event_type segment to distinguish click- vs view-attributed cart data. Google published updated client libraries and code examples and recommends upgrading client libraries and code. Several API surface refactors require code changes: video content exclusion settings moved to the customer level; AudienceInsightsService and ReachPlanService fields were reorganized; ContentCreatorInsightsService removed is_brand_connect_creator in favor of partnership_opportunities (CREATOR_PARTNERSHIPS); KeywordPlanIdeaService forecasting was unified; and other field/segment removals and behavioral changes (for example ShareablePreviewService no longer uses partial failure). Live walkthrough events were scheduled for April 23, 2026. Author: Anash P. Oommen, Google Ads API Team.
Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
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