Observed Signal · Mar 25, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
A technical release from Google (a major ad platform) updates API resources, metrics and client libraries—requiring developers to upgrade and potentially affecting integrations, reporting and automation across advertiser and partner systems.
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Key Takeaways & Evidence Grounding
- Google announced v23.2 of the Google Ads API.
- New resources added: VideoEnhancement and AppTopCombinationView (read-only).
- Added HotelSettingInfo.disable_hotel_setting to allow disabling hotel feed in Demand Gen campaigns.
- Added metric biddable_indirect_install_first_in_app_conversion_micros to Campaign, Customer and AdGroup resources.
- Updated client libraries and code examples published; developers must upgrade client libraries and client code to use v23.2.
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Related Market Signals & Shifts
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Google Ads API v23.1: New Features and EU Compliance
Google announced the v23.1 release of the Google Ads API and published updated client libraries and code examples. The release requires developers to upgrade client libraries and client code to use new features. Google also issued minor versions v20.2, v21.1 and v22.1 to add additional support for the EU Political Ads Regulation. Key additions in v23.1 include new fields to surface EU political-ad declaration status at campaign and account levels, a YouTubeVideoUploadService and YouTubeVideoUpload resource for uploading and tracking YouTube videos, text-guidelines on the Campaign resource to control AI-generated text assets for Performance Max and Search, new unique_users repeat-view metrics (two_plus, three_plus, four_plus, five_plus, ten_plus), and a ConversionActionCategory value for YouTube follow-on views. Google published release notes, upgrade guides, and hosted live walkthrough events on Discord and YouTube.
Google Ads API v23: New Features and Faster Releases!
Google announced v23 of the Google Ads API, the first release of 2026 and part of a move to a faster release cadence. Updated client libraries and code examples have been published and some v23 features require client upgrades. Key additions include ad network type breakdowns for Performance Max campaigns; more granular invoice details via InvoiceService.ListInvoices (campaign-level cost breakdown, itemized regulatory costs, adjustments) when include_granular_level_invoice_details is set; new Campaign.start_date_time and Campaign.end_date_time fields replacing date-only fields; store location details accessible via PerStoreView; and a new LIFE_EVENT_USER_INTEREST dimension for AudienceInsights and ContentCreatorInsights. The release also adds surfaces in ReachPlanService.GenerateConversionRates for Demand Gen and a generative-AI-backed AudienceInsightsService.GenerateAudienceDefinition to translate free-text audience descriptions into attributes. A walkthrough event on Discord and developer resources were provided.
Google Ads API v24 Released
Google announced v24 of the Google Ads API on 2026-04-22. The release adds support for "Conversions with cart data," including a new CartDataSalesView resource and product_sold segments (for example product_sold_brand), plus new "all" non-biddable metrics such as all_cost_of_goods_sold_micros. The ShoppingPerformanceView can now use a conversion_attribution_event_type segment to distinguish click- vs view-attributed cart data. Google published updated client libraries and code examples and recommends upgrading client libraries and code. Several API surface refactors require code changes: video content exclusion settings moved to the customer level; AudienceInsightsService and ReachPlanService fields were reorganized; ContentCreatorInsightsService removed is_brand_connect_creator in favor of partnership_opportunities (CREATOR_PARTNERSHIPS); KeywordPlanIdeaService forecasting was unified; and other field/segment removals and behavioral changes (for example ShareablePreviewService no longer uses partial failure). Live walkthrough events were scheduled for April 23, 2026. Author: Anash P. Oommen, Google Ads API Team.
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