Observed Signal · Feb 25, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v23.1: New Features and EU Compliance
Google announced the v23.1 release of the Google Ads API and published updated client libraries and code examples. The release requires developers to upgrade client libraries and client code to use new features. Google also issued minor versions v20.2, v21.1 and v22.1 to add additional support for the EU Political Ads Regulation. Key additions in v23.1 include new fields to surface EU political-ad declaration status at campaign and account levels, a YouTubeVideoUploadService and YouTubeVideoUpload resource for uploading and tracking YouTube videos, text-guidelines on the Campaign resource to control AI-generated text assets for Performance Max and Search, new unique_users repeat-view metrics (two_plus, three_plus, four_plus, five_plus, ten_plus), and a ConversionActionCategory value for YouTube follow-on views. Google published release notes, upgrade guides, and hosted live walkthrough events on Discord and YouTube.
Technical release from a major platform (Google) introducing compliance fields for EU Political Ads Regulation, video upload APIs, measurement metrics, and AI text control — impacts advertiser measurement, compliance, and developer integrations.
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Key Takeaways & Evidence Grounding
- Google released v23.1 of the Google Ads API and published updated client libraries and code examples.
- Minor versions v20.2, v21.1 and v22.1 were released to add additional support for the EU Political Ads Regulation.
- Added Campaign.missing_eu_political_advertising_declaration and Customer.contains_eu_political_advertising to support EU political ads declarations.
- Introduced YouTubeVideoUploadService and YouTubeVideoUpload resource to support uploading and managing videos on YouTube and fetching upload status/metadata.
- Added text-guidelines on the Campaign resource for programmatic control of AI-generated text assets, new unique_users repeat-view metrics, and ConversionActionCategory.YOUTUBE_FOLLOW_ON_VIEWS.
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Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
Google Ads API v23: New Features and Faster Releases!
Google announced v23 of the Google Ads API, the first release of 2026 and part of a move to a faster release cadence. Updated client libraries and code examples have been published and some v23 features require client upgrades. Key additions include ad network type breakdowns for Performance Max campaigns; more granular invoice details via InvoiceService.ListInvoices (campaign-level cost breakdown, itemized regulatory costs, adjustments) when include_granular_level_invoice_details is set; new Campaign.start_date_time and Campaign.end_date_time fields replacing date-only fields; store location details accessible via PerStoreView; and a new LIFE_EVENT_USER_INTEREST dimension for AudienceInsights and ContentCreatorInsights. The release also adds surfaces in ReachPlanService.GenerateConversionRates for Demand Gen and a generative-AI-backed AudienceInsightsService.GenerateAudienceDefinition to translate free-text audience descriptions into attributes. A walkthrough event on Discord and developer resources were provided.
Google Ads API v24.2 Released
Google announced the v24.2 release of the Google Ads API (published 2026-06-25). The minor release includes security updates, multi-party approvals (MPA) to require secondary admin approval for sensitive account actions, and AI-transparency features that expose SyntheticContentInfo and SyntheticContentAttestation on Asset and Ad resources so advertisers and Google systems can attest to AI-generated creatives. Reporting and asset enhancements include Performance Max placement segmentation by ad_network_type, YouTube brand channel links, automatic landing-page text generation, and new experiment types (Campaign Mix Experiments and Performance Max feature testing). Google also published updated client libraries, revamped release notes and deprecation guidance, and released minor versions v23.3, v22.2 and v21.2 with early interfaces for synthetic content attestation.
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