Observed Signal · Aug 19, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v25.1 Released
Google announced the release of Google Ads API v25.1 on 2026-08-19. The update is a drop-in upgrade for v25 and requires updated client libraries and client code. Key additions include comprehensive support for conversion lift and brand lift measurement (with new read-only lift resources and 24 new conversion lift metrics), category-scoped benchmark metrics, brand sentiment insights via the ContentCreatorInsightsService, loyalty program segmentation and a new original_conversion_value metric, and parental status targeting in ReachPlanService. Several new API resources and fields were added to surface these capabilities. Some features (brand lift and conversion lift) are available only to allowlisted Google Ads accounts and require contacting a Google account representative. Google published updated client libraries, code examples, and official release notes and offered live walkthrough events.
Major platform (Google) released a technical update that expands measurement, benchmarking, sentiment, and segmentation capabilities — changes that affect advertisers, measurement vendors, and integrations across the ecosystem.
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Key Takeaways & Evidence Grounding
- Google released v25.1 of the Google Ads API on 2026-08-19.
- v25.1 adds comprehensive conversion lift and brand lift measurement support, including read-only resources LiftMeasurementConfig and LiftMeasurementFlight and 24 new conversion lift metrics.
- BenchmarksService now supports category_scoping via a category_filter in GenerateBenchmarksMetrics and surfaces new aggregate and share metrics (e.g., share_of_voice).
- ContentCreatorInsightsService now exposes brand sentiment data through BrandSentimentInsight.
- New reporting capabilities include Segments.loyalty_membership, a LOYALTY_MEMBERSHIP conversion value rule primary dimension, and a Metrics.original_conversion_value metric; ReachPlanService now supports parental_statuses targeting.
Connected Companies & Entities
2 Entities mapped“For technical support issues, please reach out to the Google Ads API support channel....”
“Come join us for a live walkthrough of this release in our "Google Ads API Release Highlights" event on Discord or our Ads Developers YouTub...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Ads API v25.2 Released
Google announced the release of v25.2 of the Google Ads API, a drop-in upgrade for v25. The new version introduces several features including competitive benchmarks percentile metrics via BenchmarksService, a method to generate Performance Max draft campaigns from Smart campaigns, asset group-level URL options (tracking templates, custom parameters, final URL suffixes), creator insights by YouTube channel handles, vertical ads itinerary dimensions and price competitiveness metrics for hotel/travel advertisers, and new bid adjustment recommendations for Search campaigns. Clients must upgrade their client libraries to use the new capabilities. The release also includes updated client libraries and code examples.
Google Ads API v25 Released
Google announced v25 of the Google Ads API on 2026-07-22. The release adds new reporting features and goals including YouTube ad sub-format breakdowns (ad_sub_format_type), YouTube Shorts social metrics (comments, likes, shares), loyalty retention goal support, revamped new customer acquisition goals (migrating legacy lifecycle goal resources to Goal and CampaignGoalConfig), and YouTube channel insights for creators who consent to share non-public data. Updated client libraries and code examples are published and users must upgrade client libraries and code. Google hosted live walkthrough events (Discord and YouTube) on July 23 to demonstrate the release.
Google Ads API v24 Released
Google announced v24 of the Google Ads API on 2026-04-22. The release adds support for "Conversions with cart data," including a new CartDataSalesView resource and product_sold segments (for example product_sold_brand), plus new "all" non-biddable metrics such as all_cost_of_goods_sold_micros. The ShoppingPerformanceView can now use a conversion_attribution_event_type segment to distinguish click- vs view-attributed cart data. Google published updated client libraries and code examples and recommends upgrading client libraries and code. Several API surface refactors require code changes: video content exclusion settings moved to the customer level; AudienceInsightsService and ReachPlanService fields were reorganized; ContentCreatorInsightsService removed is_brand_connect_creator in favor of partnership_opportunities (CREATOR_PARTNERSHIPS); KeywordPlanIdeaService forecasting was unified; and other field/segment removals and behavioral changes (for example ShareablePreviewService no longer uses partial failure). Live walkthrough events were scheduled for April 23, 2026. Author: Anash P. Oommen, Google Ads API Team.
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