Observed Signal · Sep 23, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v25.2 Released
Google announced the release of v25.2 of the Google Ads API, a drop-in upgrade for v25. The new version introduces several features including competitive benchmarks percentile metrics via BenchmarksService, a method to generate Performance Max draft campaigns from Smart campaigns, asset group-level URL options (tracking templates, custom parameters, final URL suffixes), creator insights by YouTube channel handles, vertical ads itinerary dimensions and price competitiveness metrics for hotel/travel advertisers, and new bid adjustment recommendations for Search campaigns. Clients must upgrade their client libraries to use the new capabilities. The release also includes updated client libraries and code examples.
Major platform API update from Google that introduces new capabilities for advertisers and developers, building on the continuous evolution of the Google Ads ecosystem.
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Key Takeaways & Evidence Grounding
- Google Ads API v25.2 is a drop-in upgrade for v25.
- New BenchmarksService.GenerateBenchmarksMetrics returns competitive percentile tier metrics.
- SmartCampaignSettingService.GeneratePMaxDraftCampaign allows generating Performance Max drafts from Smart campaigns.
- AssetGroup now supports tracking URL templates, url_custom_parameters, and final_url_suffix.
- ContentCreatorInsightsService.GenerateCreatorInsights now supports YouTube channel handles.
- New vertical ads itinerary dimensions and price competitiveness metrics for hotel/travel advertisers.
- New recommendations for low Target CPA/ROAS bids in Search campaigns.
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Ads API v25.1 Released
Google announced the release of Google Ads API v25.1 on 2026-08-19. The update is a drop-in upgrade for v25 and requires updated client libraries and client code. Key additions include comprehensive support for conversion lift and brand lift measurement (with new read-only lift resources and 24 new conversion lift metrics), category-scoped benchmark metrics, brand sentiment insights via the ContentCreatorInsightsService, loyalty program segmentation and a new original_conversion_value metric, and parental status targeting in ReachPlanService. Several new API resources and fields were added to surface these capabilities. Some features (brand lift and conversion lift) are available only to allowlisted Google Ads accounts and require contacting a Google account representative. Google published updated client libraries, code examples, and official release notes and offered live walkthrough events.
Google Ads API v25 Released
Google announced v25 of the Google Ads API on 2026-07-22. The release adds new reporting features and goals including YouTube ad sub-format breakdowns (ad_sub_format_type), YouTube Shorts social metrics (comments, likes, shares), loyalty retention goal support, revamped new customer acquisition goals (migrating legacy lifecycle goal resources to Goal and CampaignGoalConfig), and YouTube channel insights for creators who consent to share non-public data. Updated client libraries and code examples are published and users must upgrade client libraries and code. Google hosted live walkthrough events (Discord and YouTube) on July 23 to demonstrate the release.
Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
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