Observed Signal · Jul 22, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API v25 Released
Google announced v25 of the Google Ads API on 2026-07-22. The release adds new reporting features and goals including YouTube ad sub-format breakdowns (ad_sub_format_type), YouTube Shorts social metrics (comments, likes, shares), loyalty retention goal support, revamped new customer acquisition goals (migrating legacy lifecycle goal resources to Goal and CampaignGoalConfig), and YouTube channel insights for creators who consent to share non-public data. Updated client libraries and code examples are published and users must upgrade client libraries and code. Google hosted live walkthrough events (Discord and YouTube) on July 23 to demonstrate the release.
A technical release from a major ad platform (Google) that updates reporting, goals, and client libraries — affecting integrations, measurement, and campaign optimization for advertisers, agencies, and tech partners.
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Key Takeaways & Evidence Grounding
- Google announced v25 of the Google Ads API on 2026-07-22.
- v25 introduces YouTube ad sub-format breakdowns via the ad_sub_format_type segment.
- YouTube Shorts social metrics (comments, likes, shares) are now available in API reports.
- A loyalty retention goal was added and the new customer acquisition goal was revamped; legacy CustomerLifecycleGoal and CampaignLifecycleGoal resources/services were removed in favor of Goal and CampaignGoalConfig.
- Updated client libraries and code examples for v25 have been published and require users to upgrade; Google hosted live walkthroughs on July 23.
Connected Companies & Entities
1 Entity mapped“Today, we’re announcing the v25 release of the Google Ads API. ... Anash P. Oommen, Google Ads API Team...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Google Ads API v25.2 Released
Google announced the release of v25.2 of the Google Ads API, a drop-in upgrade for v25. The new version introduces several features including competitive benchmarks percentile metrics via BenchmarksService, a method to generate Performance Max draft campaigns from Smart campaigns, asset group-level URL options (tracking templates, custom parameters, final URL suffixes), creator insights by YouTube channel handles, vertical ads itinerary dimensions and price competitiveness metrics for hotel/travel advertisers, and new bid adjustment recommendations for Search campaigns. Clients must upgrade their client libraries to use the new capabilities. The release also includes updated client libraries and code examples.
Google Ads API v25.1 Released
Google announced the release of Google Ads API v25.1 on 2026-08-19. The update is a drop-in upgrade for v25 and requires updated client libraries and client code. Key additions include comprehensive support for conversion lift and brand lift measurement (with new read-only lift resources and 24 new conversion lift metrics), category-scoped benchmark metrics, brand sentiment insights via the ContentCreatorInsightsService, loyalty program segmentation and a new original_conversion_value metric, and parental status targeting in ReachPlanService. Several new API resources and fields were added to surface these capabilities. Some features (brand lift and conversion lift) are available only to allowlisted Google Ads accounts and require contacting a Google account representative. Google published updated client libraries, code examples, and official release notes and offered live walkthrough events.
Google Ads API v23.1: New Features and EU Compliance
Google announced the v23.1 release of the Google Ads API and published updated client libraries and code examples. The release requires developers to upgrade client libraries and client code to use new features. Google also issued minor versions v20.2, v21.1 and v22.1 to add additional support for the EU Political Ads Regulation. Key additions in v23.1 include new fields to surface EU political-ad declaration status at campaign and account levels, a YouTubeVideoUploadService and YouTubeVideoUpload resource for uploading and tracking YouTube videos, text-guidelines on the Campaign resource to control AI-generated text assets for Performance Max and Search, new unique_users repeat-view metrics (two_plus, three_plus, four_plus, five_plus, ten_plus), and a ConversionActionCategory value for YouTube follow-on views. Google published release notes, upgrade guides, and hosted live walkthrough events on Discord and YouTube.
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