Observed Signal · Oct 19, 2026 · Earnings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
German TV Ratings: ProSieben Quiz Improves, NFL Strong on RTL
On Sunday evening, ProSieben's 'Ein sehr gutes Quiz (mit hoher Gewinnsumme)' improved slightly with a 9.2% market share among 14-49 year olds, up 0.3 points, but remained below earlier seasons. RTL's NFL coverage drew up to 630,000 viewers, with the early game achieving a 10.7% share among the younger demographic. Sat.1's 'Promi Big Brother' regained strength with 9.4% share and 1.15 million total viewers, its best since the entry show. Vox's repeat of a cooking pilot outperformed a new episode, while Kabel Eins's movie performed well. Overall, the article provides detailed ratings data from AGF Videoforschung for German private broadcasters.
This article focuses on TV ratings for individual German private broadcasters, which is not directly relevant to AdTech, MarTech, or advertising technology. It lacks substantial insights into the advertising industry, marketing strategies, or technological developments.
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Key Takeaways & Evidence Grounding
- ProSieben's 'Ein sehr gutes Quiz' reached 9.2% market share among 14-49 year olds, up 0.3 percentage points.
- RTL's NFL evening game drew 520,000-630,000 viewers, with early quarter at 10.7% share among 14-49.
- Sat.1's 'Promi Big Brother' achieved 9.4% share and 1.15 million viewers, its best since the entry show.
- Vox's repeat of a cooking pilot outperformed a new episode in ratings.
- Data sourced from AGF Videoforschung for October 18, 2026.
Connected Companies & Entities
5 Entities mapped“Sat.1 aired 'Promi Big Brother' and was the strongest private broadcaster in primetime.”
“ProSieben showed the show 'Ein sehr gutes Quiz' and is a major German broadcaster.”
“RTL broadcast NFL games on Sunday evening, achieving strong ratings.”
“Kabel Eins aired the film 'Die letzte Festung' with good market shares.”
“RTLzwei aired the film 'Absolution' but failed to achieve high ratings.”
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High Ratings for 'Joko & Klaas Live'; Pilawa Quiz Gains
ProSiebenSat.1 scored strong Thursday evening ratings despite a high‑profile Europa League semi‑final on RTL. 'Joko & Klaas Live' returned to ProSieben and delivered an 18.4% market share among 14‑49 year‑olds (about 1.0 million viewers), its best figure in roughly two years. 'Germany's Next Topmodel' followed with 14.9% (1.12 million). Sat.1's Jörg Pilawa saw his '1% Quiz' climb to 8.5% (14–49) and 7.5% (14–59) with 1.17 million viewers, the program's strongest performance since January. Kabel Eins' 'Morlock Motors' reached 5.8% (14–49) with 0.64 million viewers, while competing films on Vox and RTL posted lower shares. Data are preliminary AGF SCOPE / AGF Videoforschung TV audience measurements reported by DWDL.de on 2026-05-08.
Giesel Sets New Record; ProSieben Slumps Further
German TV ratings on August 6 saw Kabel Eins’ consumer-investigation format achieve a new high in the 14–49 demographic, with 280,000 viewers (10.4% market share) and an average total audience of 720,000. A subsequent repeat also scored strongly, giving Kabel Eins a 5.9% day market share in the target group and putting it level with ZDF and Sat.1 in the 20:15 slot. By contrast, ProSieben performed poorly: the celebrity documentary Born Famous drew 270,000 viewers (90,000 aged 14–49) for a 3.5% share, while reality show Eden fell to 1.4–1.6% in the target group. The article cites AGF SCOPE (AGF Videoforschung) as the data source and was published on August 7, 2026 by Alexander Krei on DWDL.de.
TV Total Wins Younger Audience; Experte für alles on Rise
On Tuesday, ProSieben achieved a market-leading 8.5% daily market share among viewers aged 14-49, ahead of Sat.1 and RTL. The show "TV Total" with Sebastian Pufpaff attracted an average of 930,000 viewers, with a 14.4% market share in the 14-49 demographic and 9.6% among 14-59 year olds. The subsequent show "Experte für alles" recovered from its previous all-time low, drawing 380,000 viewers, an increase of 120,000 from the prior week, and achieving a 9.6% market share in the 14-49 group, its best since April of the previous year. Other ProSieben programs like "taff" (10.7%), "Newstime" (11.9%), and "Galileo" (9.2%) also contributed. Kabel Eins's "Terminator: Die Erlösung" achieved a 6.7% market share, and Vox's "Die Welpen kommen" reached 6.2%. RTLzwei's repeat of "Hartz und Herzlich" only managed a 3.8% market share.
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