Observed Signal · May 8, 2026 · Ratings / Audience Measurement · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
High Ratings for 'Joko & Klaas Live'; Pilawa Quiz Gains
ProSiebenSat.1 scored strong Thursday evening ratings despite a high‑profile Europa League semi‑final on RTL. 'Joko & Klaas Live' returned to ProSieben and delivered an 18.4% market share among 14‑49 year‑olds (about 1.0 million viewers), its best figure in roughly two years. 'Germany's Next Topmodel' followed with 14.9% (1.12 million). Sat.1's Jörg Pilawa saw his '1% Quiz' climb to 8.5% (14–49) and 7.5% (14–59) with 1.17 million viewers, the program's strongest performance since January. Kabel Eins' 'Morlock Motors' reached 5.8% (14–49) with 0.64 million viewers, while competing films on Vox and RTL posted lower shares. Data are preliminary AGF SCOPE / AGF Videoforschung TV audience measurements reported by DWDL.de on 2026-05-08.
Provides updated TV audience measurement for major German broadcasters and specific programs (useful for media planning and inventory assessment) but is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- 'Joko & Klaas Live' (ProSieben) achieved an 18.4% market share among 14–49 year‑olds and averaged ~1.0 million viewers.
- 'Germany's Next Topmodel' (ProSieben) reached a 14.9% market share (14–49) with ~1.12 million viewers.
- Sat.1's '1% Quiz' hosted by Jörg Pilawa recorded 8.5% (14–49), 7.5% (14–59), and ~1.17 million viewers—the best since Jan 22.
- Kabel Eins' 'Morlock Motors' delivered 5.8% (14–49) and ~0.64 million viewers; Vox's film 'Die Hard' reached 4.9% (14–49) and ~0.54 million.
- Audience and reach figures are preliminary, sourced to AGF SCOPE / AGF Videoforschung and published by DWDL.de.
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Joko & Klaas Win Young‑Audience Primetime
ProSieben’s game show “Joko & Klaas gegen ProSieben” saw a week-on-week audience increase and won the 14–49 primetime slot, reaching 830,000 total viewers (≈+200,000) and 510,000 viewers aged 14–49 with a 14.8% market share. Sat.1’s “Promi Taste” rose to 720,000 total viewers (250,000 aged 14–49; 7.3% market share). Vox’s “Feuer, Wasser, Erde, Luft – Retter in ihrem Element” increased to 820,000 viewers and achieved a 7.8% market share in the 14–49 group. RTLzwei’s “Kampf der RealityAllstars” improved across two evening episodes (460,000/4.9% then 620,000/6.3% in 14–49). The ZDF film “Olivia” delivered the largest total audience and strong reach in the 14–59 bracket. Data cited are preliminary AGF SCOPE / AGF Videoforschung TV measurement figures. (Article by Timo Niemeier, published 2026-05-14.)
Joko & Klaas Finale Delivers Strong TV Ratings
ProSieben's show "Joko & Klaas gegen ProSieben" closed its season with above-average market shares for the broadcaster, particularly among younger viewers. The season finale reached a 14% market share in the classic target group (up 1.2 percentage points versus the prior week) while averaging about 710,000 viewers. Despite the episode's relative success, overall reach for the format has declined compared with earlier years. Competing shows that evening saw mixed results: Sat.1's "Das große Backen - Die Profis" dropped in market share and averaged roughly one million viewers; Vox and Kabel Eins posted solid but lower shares and audience counts. All audience figures are reported as preliminary AGF SCOPE / AGF Videoforschung data for the broadcast day of 10 June 2026.
Young Audience Boosts Joko & Klaas Vacation Show Ratings
The premiere of 'Joko & Klaas machen Urlaub' on ProSieben drew 480,000 total viewers on Wednesday evening, but 320,000 came from the key 14-49 demographic, giving the show a solid 8.6 percent market share. According to AGF data, this made it the most successful primetime format in that target group after the dominant DFB-Pokal match on Das Erste. Among private broadcasters, Sat.1 achieved the highest overall reach with 1.11 million viewers for 'Das große Backen'. RTL followed with 810,000 viewers for a 'Stern Investigativ' report, while RTLzwei's 'Bella Italia' reached 560,000. Das Erste led the daily market share among young viewers with 13.1 percent, driven by the DFB-Pokal, ahead of RTL (8.3), ProSieben (6.7) and Sat.1 (5.8).
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