Observed Signal · Jun 16, 2022 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Four Brands Show IoT's Customer Experience Value
This article explores four case studies where brands leverage IoT to enhance customer experiences: Princess Cruises' OceanMedallion wearable, Walgreens' smart cooler doors with targeted ads from Cooler Screens, Jergens Industrial Supply's IoT re-order buttons, and IHG Hotels & Resorts' voice assistant integration with Josh.ai. It highlights benefits such as real-time personalization, increased productivity, and new revenue opportunities. Notably, Walgreens expanded its smart cooler door ad network to 2,500 locations, and Princess Cruises saw a 99% adoption rate. The article also mentions broader IoT applications across Uber, Walmart, and Coca-Cola, emphasizing the strategic value of IoT in any industry.
Provides insights into IoT applications for customer experience, with notable retail media advertising implications from Walgreens' smart cooler door expansion.
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Key Takeaways & Evidence Grounding
- Over 11 billion IoT devices are in use globally, projected to reach 29 billion by 2030.
- Princess Cruises' OceanMedallion achieved a 99% guest adoption rate.
- Walgreens expanded its smart cooler door ad network to 2,500 US locations.
- Cooler Screens reported that over 90% of customers prefer smart cooler doors over traditional ones.
- IHG Hotels & Resorts is deploying Josh.ai voice assistants in hotel rooms, averaging 36 commands per day.
Connected Companies & Entities
3 Entities mapped“The online retail giant has upgraded its IoT buttons to the Amazon Dash Smart Shelf....”
“We started down the road of working with Amazon Web Services to find a path to deployment....”
“These smart displays, developed by Chicago-based Cooler Screens, include sensors, cameras, screens and facial detection....”
Ontology Mapping & Concepts
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