Observed Signal · Dec 13, 2022 · Trend Report · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Five Digital Customer Experience Trends Predicted for 2023
This CMSWire article from December 2022 outlines five predicted digital customer experience (DCX) trends for 2023. The author expects a continued shift toward agile, composable digital experience platforms (DXPs), with vendors offering more granular SaaS options and orchestration layers exemplified by products like Uniform and Sitecore Connect. Headless publishing is set to gain momentum as marketing teams better understand its multi-channel benefits. Low-code/no-code tools are expected to empower non-technical marketing teams to create digital experiences without heavy developer involvement. Regarding the metaverse, the article anticipates continued media attention but widespread marketer confusion and a mostly 'wait and see' attitude, partly due to Meta's high-profile investment and definitional ambiguity. Overall, the piece forecasts another strong year for DCX tool evolution and investment.
Provides a forward-looking overview of DXP, headless CMS, and low-code trends that will shape MarTech investment decisions in 2023, but contains no breaking news or specific company events.
Track Uniform Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- The article predicts five digital customer experience trends for 2023: agility, composable DXP, headless publishing, low-code/no-code, and metaverse uncertainty.
- It notes DXP vendors are shifting toward granular SaaS options and composable architectures.
- It identifies Uniform and Sitecore Connect as products providing an orchestration layer for composable DXP.
- It reports Meta's investment in the metaverse has contributed to confusion among marketers.
- It expects most digital marketing teams to adopt a wait-and-see approach to the metaverse in 2023.
Connected Companies & Entities
3 Entities mapped“we’ll also start to see more products emerging similar to Uniform or Sitecore Connect that contribute an orchestration layer and make it eas...”
“we’ll also start to see more products emerging similar to Uniform or Sitecore Connect that contribute an orchestration layer and make it eas...”
“Meta’s hijacking of the term is just one of the factors that has muddied the waters, but it’s also because we are at too early a stage....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Threads tests Gems to honor valuable posts daily
Threads is testing a new feature called Gems, which awards up to 25 outstanding conversations daily with a visible diamond badge. The selection is algorithm-based, focusing on originality, timeliness, and authentic discussion, regardless of follower count. Posts or direct replies qualify, but reposts and content cross-posted from Instagram are excluded. The feature is currently limited to public US-based accounts of users aged 18 and older, though the badges are visible globally, including in Germany. Recipients get a notification and can share the badge. Users can hide the label if desired. Initial hints appeared in August via app researcher Alessandro Paluzzi. Threads aims to encourage original and engaging content, with no negative impact on reach for non-recipients.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertising for TikTok on its platforms (Instagram, Facebook, WhatsApp) in several countries, including the USA, Japan, Vietnam, Canada, Egypt, Indonesia, and Thailand. This action, confirmed by Meta spokesperson Chris Sgro, prevents both ByteDance and third-party advertisers from promoting TikTok within Meta's ecosystem. The ban is seen as a competitive move amidst escalating rivalry between Meta, ByteDance, and YouTube. It may also be linked to Meta's recent $16.7 billion settlement with US states over youth safety, which includes conditions that require competitors like TikTok and YouTube to implement similar protective measures, suggesting a strategic pressure tactic to ensure they share the cost and responsibility of child safety initiatives.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.