Observed Signal · Feb 25, 2026 · Conference Presentation · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Engageware Unveils AI Playbook for Telecom at MWC 2026
Engageware will present an agentic AI deployment playbook for telecom providers at Mobile World Congress 2026, focusing on governance, auditability, and operational controls required for high‑volume, compliance‑sensitive environments. The company will demo telecom-ready journeys (billing/usage support, plans/upgrades, retail appointments, sales qualification, agent assist, and regulated communications) from Stand 7F35, Hall 7. An executive session titled “From Prototype to Profit: Executive Lessons on Scaling Agentic AI in CX” is scheduled for March 4 at 4:05pm on the Broadcast Stage (Hall 4), featuring Engageware CEO Dan O’Malley alongside NetUno Chairperson Gilbert Minionis and IDC’s Diego Anesini. Engageware says it is trusted by more than 600 global enterprises, including 20% of the top 20 telecom providers in the Americas.
Provides a practical deployment framework for telecom operators to move agentic AI from prototype to production with governance and compliance—a relevant but not industry‑shifting development for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Engageware will showcase an agentic AI deployment playbook for telecom at Mobile World Congress 2026.
- The company will demonstrate telecom-ready journeys including billing support, plans/upgrades, retail appointments, sales qualification, agent assist, and regulated communications.
- An executive session “From Prototype to Profit: Executive Lessons on Scaling Agentic AI in CX” will be held March 4 at 4:05pm on the Broadcast Stage (Hall 4) with Dan O’Malley, Gilbert Minionis, and Diego Anesini.
- Engageware reports being trusted by more than 600 global enterprises and by 20% of the top 20 telecom providers in the Americas.
- Engageware will be located at Stand 7F35 in Hall 7 at Mobile World Congress 2026.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Comviva Unveils NGAGE: AI-Powered Engagement for Enterprises
Comviva announced NGAGE for Enterprises, a next-generation CPaaS (Communications Platform as a Service) designed to deliver secure, AI-driven omnichannel customer engagement at scale. Unveiled ahead of Enterprise Connect 2026, NGAGE combines omnichannel messaging (SMS, Email, RCS, WhatsApp), network-based identity intelligence (phone number verification, SIM checks), conversational AI automation, and global connectivity within a unified SaaS environment. The platform provides a low-code workflow builder, real-time performance visibility, transparent billing, and built-in fraud protection. NGAGE is built for interoperability with telco and ecosystem standards—supporting TMF931 and aligning with TM Forum Open APIs and CAMARA standards—and leverages Comviva’s global communications infrastructure (deployments in 200+ countries; used by 7,000+ enterprises and 100+ telecom operators).
Agentic AI Transforms Telecom Network Management
This developer guide explains how 'agentic AI'—autonomous agents that perceive, reason, act and learn—are being applied to telecommunications network operations. It describes a common perception→reasoning→action→learn architecture and concrete observation and action-layer technologies (gNMI/gRPC, SNMP, Netflow, Kafka/Pulsar, InfluxDB/VictoriaMetrics, Neo4j, SDN APIs, Ansible/Terraform). Key production use cases include autonomous fault remediation (with Telefónica citing MTTR reductions >50% in some fault categories), predictive capacity management, RAN self-optimization (O‑RAN xApp/rApp) and network slice orchestration. The article stresses data‑engineering effort (40–60% of initial project work), safety controls (blast-radius limits, reversibility, dry-run, escalation), phased deployment (monitor-only → supervised automation → full autonomy) and a practical multi‑quarter rollout plan. It notes tooling (vector DBs for RAG, RL, GNNs and LLM-based reasoning) and flags multi-agent coordination and O‑RAN ecosystem maturity as the next challenges.
TELUS Unveils AI Innovations at Mobile World Congress 2026
TELUS Digital will demonstrate production-ready AI-driven customer experience and network optimization solutions at Mobile World Congress (MWC) 2026 in Barcelona. The company says its Fuel iX generative AI engine processed over 2 trillion tokens in 2025 and supports 20+ production use cases across TELUS operations and customers. TELUS Digital will present a 90-minute session on March 4 featuring live demos and discussions with representatives from TELUS, NVIDIA and F3 Networks, and will exhibit at Hall 6 #E7. Key solutions highlighted include Fuel iX Agent Trainer (voice/chat simulation), Fuel iX Fortify (automated AI application safety and security testing), and AI-driven Network Design Services. TELUS Digital frames its subsidiary relationship with TELUS as a "living laboratory" that enabled enterprise-scale deployments and measurable business value.
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