Observed Signal · Feb 24, 2026 · Conference Presentation · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
TELUS Unveils AI Innovations at Mobile World Congress 2026
TELUS Digital will demonstrate production-ready AI-driven customer experience and network optimization solutions at Mobile World Congress (MWC) 2026 in Barcelona. The company says its Fuel iX generative AI engine processed over 2 trillion tokens in 2025 and supports 20+ production use cases across TELUS operations and customers. TELUS Digital will present a 90-minute session on March 4 featuring live demos and discussions with representatives from TELUS, NVIDIA and F3 Networks, and will exhibit at Hall 6 #E7. Key solutions highlighted include Fuel iX Agent Trainer (voice/chat simulation), Fuel iX Fortify (automated AI application safety and security testing), and AI-driven Network Design Services. TELUS Digital frames its subsidiary relationship with TELUS as a "living laboratory" that enabled enterprise-scale deployments and measurable business value.
Demonstrates enterprise-scale GenAI deployment in telecom (2 trillion tokens, 20+ production use cases) and provides an operational blueprint for scaling AI pilots to production, relevant to telecom and enterprise AI adoption though not industry-shifting for AdTech.
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Key Takeaways & Evidence Grounding
- TELUS Digital will present production-ready AI CX and network optimization solutions at MWC 2026 in Barcelona.
- TELUS Digital processed over 2 trillion AI model tokens in 2025 via its Fuel iX generative AI engine.
- The MWC presentation on March 4 is a 90-minute session featuring 20+ real-world use cases and demonstrations with TELUS, NVIDIA and F3 Networks.
- Highlighted solutions include Fuel iX Agent Trainer (voice/chat simulation), Fuel iX Fortify (automated AI safety/security testing), and AI-driven Network Design Services.
- TELUS Digital’s booth at MWC 2026 is in Hall 6 #E7; the company will host a customer/partner event on March 2 at Salesforce Garden from 5:00–7:00 pm.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
TELUS Digital, ElevenLabs Partner to Scale Voice AI
TELUS Digital and ElevenLabs announced a partnership making TELUS Digital a preferred implementation partner for ElevenLabs’ ElevenAgents AI voice agent platform. Under the agreement, enterprises can contract ElevenLabs directly and work with TELUS Digital to implement, integrate, govern and operate ElevenAgents in production. TELUS Digital will support integrations across major CRM/CX and telephony platforms (Genesys, Twilio, Amazon Connect, Zendesk, Salesforce) and provide ongoing managed services. TELUS Digital already uses ElevenLabs in its Fuel iX™ Agent Trainer to run over 90,000 lifelike voice and chat simulations (as of June 2026), reducing onboarding time by 20%. TELUS Communications ran a proof-of-concept onboarding campaign with an ElevenLabs voice agent that improved early retention and achieved an average satisfaction score of 8.5/10.
TELUS Digital Partners with Cresta for AI Agents
TELUS Digital announced a partnership with Cresta to offer Cresta’s unified customer experience AI platform to enterprise clients, with TELUS Digital serving as a preferred implementation and services partner. Enterprises will contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management, managed services and other professional services. TELUS Digital will deploy and optimize Cresta features including voice and chat AI agents, real-time human augmentation, and AI-driven conversation intelligence, and may integrate Cresta alongside its proprietary tools, hyperscaler technologies and CCaaS platforms. The announcement cites a survey (commissioned by TELUS Digital and conducted by Ryan Strategic Advisory) showing AI-augmented human agents are the leading delivery model for CX, while only 32% of enterprises have automated QA and coaching tools.
Engageware Unveils AI Playbook for Telecom at MWC 2026
Engageware will present an agentic AI deployment playbook for telecom providers at Mobile World Congress 2026, focusing on governance, auditability, and operational controls required for high‑volume, compliance‑sensitive environments. The company will demo telecom-ready journeys (billing/usage support, plans/upgrades, retail appointments, sales qualification, agent assist, and regulated communications) from Stand 7F35, Hall 7. An executive session titled “From Prototype to Profit: Executive Lessons on Scaling Agentic AI in CX” is scheduled for March 4 at 4:05pm on the Broadcast Stage (Hall 4), featuring Engageware CEO Dan O’Malley alongside NetUno Chairperson Gilbert Minionis and IDC’s Diego Anesini. Engageware says it is trusted by more than 600 global enterprises, including 20% of the top 20 telecom providers in the Americas.
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