Observed Signal · Mar 6, 2026 · Hiring · Source: EASY Marketing GmbH News Monitor · Impact: 1/5 · Sentiment: Positive
Easy-M Expands with New Office and Performance Consultant
easy Marketing GmbH announced the hire of André Koegler as Performance Consultant and the opening of a new Düsseldorf office while expanding its product portfolio under the motto “Consent meets Conversion.” The Dortmund-based company—providing tracking and analysis software for almost ten years—offers tag management, private affiliate program software, customer journey analysis and agency/network solutions used by clients such as OTTO Gruppe, Deutsche Bahn and Douglas. Koegler, a near‑20‑year performance marketing veteran and co‑founder of The Reach Group GmbH, will advise advertisers and publishers on consent management and tracking, lead the Düsseldorf location, and support company growth amid increasing privacy and user-consent requirements that affect conversion tracking.
Company-level hire and regional expansion; relevant to DACH AdTech/MarTech practitioners because it signals investment in consent-aware tracking solutions, but it is not industry-shifting.
Track Deutsche Bahn Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- easy Marketing GmbH is expanding its product portfolio and establishing a new office in Düsseldorf.
- André Koegler joined easy Marketing GmbH as Performance Consultant and will lead the Düsseldorf location.
- easy Marketing GmbH offers tracking and analysis software, tag management, private affiliate program software and customer journey analyses and has served clients like OTTO Gruppe, Deutsche Bahn and Douglas.
- André Koegler has ~20 years of agency experience, is a co‑founder of The Reach Group GmbH, and has recently worked as a consultant in tracking and data protection.
- The company emphasizes linking consent management and tracking because user consent and data‑protection rules now affect conversion tracking across channels.
Connected Companies & Entities
6 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
easy Marketing: Innovating AdTech Since 2010
easy Marketing GmbH is a Dortmund-based provider of tracking technologies and online-marketing solutions, operating since 2010 with a mix of office and home‑office work. The company develops software for affiliate networks and web analytics and names product lines such as easy.AFFILIATE and easy.ANALYTICS. easy Marketing cites enterprise customers and partners including Otto, MediaMarktSaturn, the agency uppr, and Bundesliga clubs Borussia Dortmund and VfL Wolfsburg as users of its systems. The About page lists the company’s core team (sales, technical leadership, account managers, developers, ops and finance) and invites candidates to join. The content is a company profile page describing history, core offerings, notable customers and the staff roster rather than a news event or product launch.
Özal Joins impact.com to Boost DACH Partnership Growth
impact.com has appointed Hakan Özal as Director Sales DACH to lead sales strategy across Germany, Austria and Switzerland, targeting enterprise advertisers with complex, cross-channel partnership programs. Özal will help brands integrate affiliate, creator, referral and B2B partnerships into a single platform to improve measurement and visibility across the customer journey, with particular focus on regulated sectors such as financial services. Erwin Plomp, Senior Vice President for EMEA at impact.com, said Özal’s regional and partnership experience will support scaling measurable programs. Özal’s background includes leadership roles at Groupon, Awin, DKB and bunq, executive management at financeAds, and chairing the Affiliate Marketing Committee at the German Association for the Digital Economy (BVDW). The hire underscores impact.com’s push into the enterprise DACH market.
Hakan Özal Named Director Sales DACH at impact.com
Impact.com, a partnership marketing platform, expands its presence in the German-speaking region with the appointment of Hakan Özal as Director Sales DACH. Özal will lead growth in Germany, Austria, and Switzerland, focusing on enterprise clients and regulated industries, notably finance. He will shape the regional sales strategy, targeting large advertisers managing complex partnerships across multiple channels, and help consolidate Affiliate, Creator, Referral, and B2B partnerships on a single platform to increase transparency along the customer journey. Özal brings extensive performance-marketing leadership from roles at Groupon, comdirect, DKB and bunq, and previously drove international expansion at financeAds; he also chaired the Affiliate Marketing Committee at the Bundesverband Digitale Wirtschaft (BVDW). Erwin Plomp, Senior Vice President EMEA at impact.com, highlights the DACH region as a central growth area. The article is based on impact.com’s press release.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.