Observed Signal · Mar 15, 2026 · Company Overview · Source: EASY Marketing GmbH About Monitor · Impact: 1/5 · Sentiment: Neutral
easy Marketing: Innovating AdTech Since 2010
easy Marketing GmbH is a Dortmund-based provider of tracking technologies and online-marketing solutions, operating since 2010 with a mix of office and home‑office work. The company develops software for affiliate networks and web analytics and names product lines such as easy.AFFILIATE and easy.ANALYTICS. easy Marketing cites enterprise customers and partners including Otto, MediaMarktSaturn, the agency uppr, and Bundesliga clubs Borussia Dortmund and VfL Wolfsburg as users of its systems. The About page lists the company’s core team (sales, technical leadership, account managers, developers, ops and finance) and invites candidates to join. The content is a company profile page describing history, core offerings, notable customers and the staff roster rather than a news event or product launch.
Company profile of a regional adtech vendor with product and customer information; relevant background for industry participants but not industry‑shifting news.
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Key Takeaways & Evidence Grounding
- easy Marketing GmbH is based in Dortmund, Germany and operates with home‑office staff.
- The company states it has developed tracking technologies and solutions for online marketing since 2010.
- Products mentioned on the page include easy.AFFILIATE and easy.ANALYTICS.
- Named users/customers include Otto, MediaMarktSaturn, the agency uppr, Borussia Dortmund and VfL Wolfsburg.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Easy-M Expands with New Office and Performance Consultant
easy Marketing GmbH announced the hire of André Koegler as Performance Consultant and the opening of a new Düsseldorf office while expanding its product portfolio under the motto “Consent meets Conversion.” The Dortmund-based company—providing tracking and analysis software for almost ten years—offers tag management, private affiliate program software, customer journey analysis and agency/network solutions used by clients such as OTTO Gruppe, Deutsche Bahn and Douglas. Koegler, a near‑20‑year performance marketing veteran and co‑founder of The Reach Group GmbH, will advise advertisers and publishers on consent management and tracking, lead the Düsseldorf location, and support company growth amid increasing privacy and user-consent requirements that affect conversion tracking.
easy Marketing Triumphs at 2025 PerformixX Awards!
At the Affiliate Conference 2025 in Berlin, EASY-M (easy Marketing) received the PerformixX Award as “Best Technical Service Provider 2025.” The company framed the award as recognition for its emphasis on data quality, transparency and privacy‑compliant tracking, highlighting capabilities such as first‑party tracking, server‑to‑server technologies and centralized data architectures. EASY‑M referenced its performance suite easy.360 and participation in BVDW committees as part of its continued product and industry work. The announcement thanks clients, partners and staff and states the award validates the company’s multi‑year shift from fragmented data landscapes toward robust, privacy‑conscious tracking and reporting structures, with roadmap items planned for 2025 to boost data ownership, efficiency and automation.
Carsten Schwecke to Lead Retail Media at MediaMarktSaturn
Carsten Schwecke, formerly Chief Commercial Officer at RTL Deutschland and previously head of marketing at Seven.One Entertainment Group, will become co-CEO and Managing Director of MediaMarktSaturn Marketing GmbH on November 1, 2026, leading the retail media and partner marketing unit jointly with CMO Michael Schuld. Schwecke focuses on expanding first-party data activation, offsite media, and the publisher business, broadening the growth strategy beyond retail media and partner marketing. He succeeds Boris Prondzinski and Torsten Ahlers, who are leaving amicably; Ahlers supports the handover until January 31, 2027. In fiscal year 2024/25, retail media revenue reached around 91 million euros, up from about 5 million three years earlier. For offsite expansion, MediaMarktSaturn partners with Unlimitail.
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