Observed Signal · Mar 15, 2026 · Award · Source: EASY Marketing GmbH News Monitor · Impact: 1/5 · Sentiment: Positive
easy Marketing Triumphs at 2025 PerformixX Awards!
At the Affiliate Conference 2025 in Berlin, EASY-M (easy Marketing) received the PerformixX Award as “Best Technical Service Provider 2025.” The company framed the award as recognition for its emphasis on data quality, transparency and privacy‑compliant tracking, highlighting capabilities such as first‑party tracking, server‑to‑server technologies and centralized data architectures. EASY‑M referenced its performance suite easy.360 and participation in BVDW committees as part of its continued product and industry work. The announcement thanks clients, partners and staff and states the award validates the company’s multi‑year shift from fragmented data landscapes toward robust, privacy‑conscious tracking and reporting structures, with roadmap items planned for 2025 to boost data ownership, efficiency and automation.
Company-level award and recognition within the DACH affiliate/performance marketing community; signals vendor focus on first‑party tracking and S2S but is not a major platform policy or technical release.
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Key Takeaways & Evidence Grounding
- EASY-M (easy Marketing) won the PerformixX Award as "Best Technical Service Provider 2025".
- The award was presented at the Affiliate Conference 2025 in Berlin.
- EASY-M cited first‑party tracking, server‑to‑server technologies and central data architectures as core capabilities.
- EASY-M referenced its performance suite easy.360 and participation in BVDW committees in the announcement.
- Sebastian Pacheco is pictured with the PerformixX Award in the company announcement.
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easy Marketing: Innovating AdTech Since 2010
easy Marketing GmbH is a Dortmund-based provider of tracking technologies and online-marketing solutions, operating since 2010 with a mix of office and home‑office work. The company develops software for affiliate networks and web analytics and names product lines such as easy.AFFILIATE and easy.ANALYTICS. easy Marketing cites enterprise customers and partners including Otto, MediaMarktSaturn, the agency uppr, and Bundesliga clubs Borussia Dortmund and VfL Wolfsburg as users of its systems. The About page lists the company’s core team (sales, technical leadership, account managers, developers, ops and finance) and invites candidates to join. The content is a company profile page describing history, core offerings, notable customers and the staff roster rather than a news event or product launch.
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Easy-M Expands with New Office and Performance Consultant
easy Marketing GmbH announced the hire of André Koegler as Performance Consultant and the opening of a new Düsseldorf office while expanding its product portfolio under the motto “Consent meets Conversion.” The Dortmund-based company—providing tracking and analysis software for almost ten years—offers tag management, private affiliate program software, customer journey analysis and agency/network solutions used by clients such as OTTO Gruppe, Deutsche Bahn and Douglas. Koegler, a near‑20‑year performance marketing veteran and co‑founder of The Reach Group GmbH, will advise advertisers and publishers on consent management and tracking, lead the Düsseldorf location, and support company growth amid increasing privacy and user-consent requirements that affect conversion tracking.
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