easy Marketing
easy Marketing is a privacy-first server-side tracking and attribution software for enterprises.
easy Marketing operates in the AdTech Vendor segment.
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Distinction
easy Marketing is a B2B tracking and marketing data infrastructure vendor, not a general creative agency or a consumer marketing app. It is best understood as a privacy-focused server-side attribution and first-party data platform for businesses.
- Founded
- 2010
- Headquarters
- Ruhrallee 9, 44139 Dortmund
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about easy Marketing
easy Marketing: About
easy Marketing operates a B2B software model built around proprietary first-party tracking and data infrastructure. It creates value by helping organisations capture, reconcile and activate conversion and customer data more reliably despite browser restrictions and consent constraints. The company combines platform software with implementation and operational support, allowing clients and agencies to deploy tracking on their own domains, improve attribution quality and maintain greater control over marketing data flows.
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easy Marketing: Market Position
easy Marketing is a German B2B software provider offering server-side first-party tracking, marketing data infrastructure, attribution, identity resolution and partner ecosystem tools. Its platform centralises event, CRM and product data, forwards validated conversion signals to advertising platforms, and is positioned around EU-only hosting, GDPR compliance and improved signal recovery in privacy-restricted environments.
The company makes money primarily from enterprise SaaS licensing of its tracking and data platform, with additional revenue from white-label deployments and managed infrastructure services. Its direct customers are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need more reliable measurement, data ownership and attribution across web, social and search channels.
easy Marketing: Frequently Asked Questions
What is easy Marketing?
easy Marketing is a German B2B software provider focused on server-side first-party tracking, attribution, identity matching and privacy-compliant marketing data infrastructure.
Who uses easy Marketing?
Its users are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need stronger data ownership and measurement resilience.
How does easy Marketing make money?
It primarily earns revenue from enterprise SaaS subscriptions, with additional income from white-label deployments and managed infrastructure support services.
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