easy Marketing
easy Marketing is a privacy-first server-side tracking and attribution software for enterprises.
Analyst Perspective
easy Marketing is a German B2B software provider offering server-side first-party tracking, marketing data infrastructure, attribution, identity resolution and partner ecosystem tools. Its platform centralises event, CRM and product data, forwards validated conversion signals to advertising platforms, and is positioned around EU-only hosting, GDPR compliance and improved signal recovery in privacy-restricted environments. The company makes money primarily from enterprise SaaS licensing of its tracking and data platform, with additional revenue from white-label deployments and managed infrastructure services. Its direct customers are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need more reliable measurement, data ownership and attribution across web, social and search channels.
Analyst Signal Briefing
Updated: 7 Jul 2026easy Marketing has reinforced its industry position as a specialist provider of 'tracking switch' technology, recently recognised for its role in enabling fair attribution across diverse partner types. CEO Markus Wigbels has further detailed the firm's strategic focus on AI-driven automation and customer-journey transparency during the TactixX 2026 forum. These developments, alongside established use cases with Borussia Dortmund and Mönchengladbach and the appointment of Anja Heinicke as Head of Support, underscore the company’s commitment to evolving measurement standards within the German affiliate and partner marketing sector.
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Key insights about easy Marketing
Category Differentiation
easy Marketing is a B2B tracking and marketing data infrastructure vendor, not a general creative agency or a consumer marketing app. It is best understood as a privacy-focused server-side attribution and first-party data platform for businesses.
easy Marketing: About
easy Marketing operates a B2B software model built around proprietary first-party tracking and data infrastructure. It creates value by helping organisations capture, reconcile and activate conversion and customer data more reliably despite browser restrictions and consent constraints. The company combines platform software with implementation and operational support, allowing clients and agencies to deploy tracking on their own domains, improve attribution quality and maintain greater control over marketing data flows.
How easy Marketing Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through SaaS subscriptions for its enterprise tracking, attribution and data infrastructure platform, likely structured by enterprise scope, data volumes, integrations and support level. Additional monetisation comes from white-label deployments for agencies and managed service revenue for monitoring, maintenance, onboarding and engineering support. The commercial pitch is value-based, tied to signal recovery, compliance and improved media efficiency rather than consumer subscriptions or advertising revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (easy Marketing)
Affiliate TalkXX #74: Live at TactixX 2026 — AI & Networking
Episode 74 of the Affiliate TalkXX podcast was recorded live at TactixX 2026 in Munich and published on 2026-07-06. Host Julia Heinz conducted short interviews with advertisers, publishers, agencies and event organisers. Guests and contributors (including René Roth of Oliro, Markus Wigbels of easy‑Marketing, Dominik Feike of Attixus/Attrixus, Michael Müller of Vodafone and Nadine Herrmann of Mycashbacks) discussed current priorities for the affiliate industry: Artificial Intelligence (use cases for automation, customer-journey understanding and AI-driven search), the enduring importance of in-person networking, a renewed emphasis on authentic content, and emerging attribution/compensation challenges as AI changes how consumers find products.
Read original sourceTracking Switches Essential for Modern Affiliate Marketing
The article (published July 1, 2026) explains why a 'trackingweiche' (tracking switch/router) is a critical component for modern affiliate marketing. It argues that affiliate marketing now includes diverse partner types (publishers, influencers, cashback/loyalty programs, price comparison sites) and that many advertisers still rely on last-click attribution, which underestimates partner contributions. A trackingweiche acts as a central decision layer that records touchpoints, applies configurable attribution rules, prevents double counting and duplicate commissions via deduplication, and triggers only the selected conversion tag. The piece names vendor examples (attriXus, easy Marketing, Exactag), outlines implementation steps (define goals/rules, involve stakeholders, test in staging, monitor), and concludes that trackingweichen improve fairness and measurement in affiliate programs.
Read original sourceEASY-M adds use cases with Borussia Mönchengladbach and Borussia Dortmund
Anwendungsbeispiele: easy.TRACKING X Borussia Mönchengladbach, easy.WEBANALYTICS X Borussia Dortmund
Read original sourceeasy Marketing: Frequently Asked Questions
What is easy Marketing?
easy Marketing is a German B2B software provider focused on server-side first-party tracking, attribution, identity matching and privacy-compliant marketing data infrastructure.
Who uses easy Marketing?
Its users are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need stronger data ownership and measurement resilience.
How does easy Marketing make money?
It primarily earns revenue from enterprise SaaS subscriptions, with additional income from white-label deployments and managed infrastructure support services.
Company Facts
- Founded
- 2010
- Headquarters
- Ruhrallee 9, 44139 Dortmund
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- easy-m.de