Audience Identity & Clean Rooms · AdTech Vendor
easy Marketing
Privacy-first server-side tracking and attribution software for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- easy Marketing GmbH
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Ruhrallee 9, 44139 Dortmund
- Company size
- 10–49
- Market cluster / sector
- Audience Identity & Clean Rooms
- Market role
- AdTech Vendor
- Official website
- easy-m.de
What easy Marketing does
easy Marketing operates a B2B software model built around proprietary first-party tracking and data infrastructure. It creates value by helping organisations capture, reconcile and activate conversion and customer data more reliably despite browser restrictions and consent constraints. The company combines platform software with implementation and operational support, allowing clients and agencies to deploy tracking on their own domains, improve attribution quality and maintain greater control over marketing data flows.
Category differentiation
easy Marketing is a B2B tracking and marketing data infrastructure vendor, not a general creative agency or a consumer marketing app. It is best understood as a privacy-focused server-side attribution and first-party data platform for businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
easy Marketing is a German B2B software provider offering server-side first-party tracking, marketing data infrastructure, attribution, identity resolution and partner ecosystem tools. Its platform centralises event, CRM and product data, forwards validated conversion signals to advertising platforms, and is positioned around EU-only hosting, GDPR compliance and improved signal recovery in privacy-restricted environments. The company makes money primarily from enterprise SaaS licensing of its tracking and data platform, with additional revenue from white-label deployments and managed infrastructure services. Its direct customers are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need more reliable measurement, data ownership and attribution across web, social and search channels.
Company news briefing
Briefing updated:
easy Marketing continues to develop its 'tracking switch' technology, recently cited as a key solution for multi-touchpoint attribution and deduplication. At TactixX 2026, CEO Markus Wigbels confirmed a strategic emphasis on AI-driven automation and adapting to shifting consumer search behaviours. This focus, alongside the departure of Head of Backend Joshua Dietz, occurs as the German affiliate market reports an 8.3% rise in investment. These updates reinforce the firm's established measurement partnerships with major brands such as Borussia Dortmund and Mönchengladbach.
Business model & monetisation
The company monetises mainly through SaaS subscriptions for its enterprise tracking, attribution and data infrastructure platform, likely structured by enterprise scope, data volumes, integrations and support level. Additional monetisation comes from white-label deployments for agencies and managed service revenue for monitoring, maintenance, onboarding and engineering support. The commercial pitch is value-based, tied to signal recovery, compliance and improved media efficiency rather than consumer subscriptions or advertising revenue.
- Enterprise tracking and data infrastructure platform
- Software Subscription
- White-label agency deployments
- Software Subscription
- Managed monitoring and engineering support
- Service Fee
- Partner ecosystem and affiliate infrastructure
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Live Market Signals & Executive Briefings
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Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
EASY Marketing GmbH
IAB vendor record: 796
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about easy Marketing
What is easy Marketing?
easy Marketing is a German B2B software provider focused on server-side first-party tracking, attribution, identity matching and privacy-compliant marketing data infrastructure.
Who uses easy Marketing?
Its users are enterprise marketing teams, e-commerce brands, publishers, affiliate networks and performance agencies that need stronger data ownership and measurement resilience.
How does easy Marketing make money?
It primarily earns revenue from enterprise SaaS subscriptions, with additional income from white-label deployments and managed infrastructure support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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