JENTIS

Consent Mode vs Synthetic Users: Webinar

A free webinar on May 22 at 15:00, hosted by OnlineMarketing.de in cooperation with JENTIS, will compare Google Consent Mode v2 and Synthetic Users. Christian Kletzander, Co-Founder and Director of Engineering at JENTIS, will present both technologies and discuss their impact on data quality, platform integration, and marketing performance amid consent banners, cookie opt-outs, and data gaps. The session promises data-driven insights, real-world use cases, and guidance on tracking strategy across different company sizes. Topics include modeled conversions from consent and AI-generated privacy-preserving user profiles, plus considerations for data replacement and measurement. The event is sponsored content and targets performance marketers, data analysts, and digital leaders seeking actionable tracking strategies. Registration is free and open to industry professionals.

Cookie Apocalypse: Privacy First, Advertisers Second

The article analyzes the clash between rising privacy protections and advertising needs in the wake of Google ending third-party cookie support in Chrome and Apple’s App Tracking Transparency (ATT). Advertisers face increased difficulty in tracking and targeting in a cookieless future, with concerns about mobile ad revenue declines and platform dependency. Dr. Markus Wuebben of CrossEngage discusses the importance of transparency and consent, the concept of Value-for-Data-Relationship, and the potential of first-party data and CRM-driven strategies. The piece notes alternatives such as Android GAID changes and cites Jentis as a privacy-conscious first-party data solution. It also questions whether more workarounds to privacy rules could emerge and emphasizes that platform power may shape the ad tech landscape for years, pushing advertisers toward stronger data ownership and longer-term relationships with customers.