Third-Party Audience Targeting Segments · AdTech Vendor · MarTech Vendor
JENTIS
Server-side tracking and privacy-first first-party data platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JENTIS GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Austria
- Company size
- 50–200
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- jentis.com
What JENTIS does
JENTIS operates a B2B SaaS model centred on mission-critical data infrastructure for marketing and analytics. It creates value by capturing first-party event data server-side, governing how that data is processed, and routing it into analytics and advertising systems with higher reliability than browser-dependent client-side setups. This improves measurement continuity, compliance and activation performance for customers facing signal loss, privacy regulation and implementation complexity. The company also adds value through onboarding, implementation support and ongoing optimisation services tied to the platform.
Category differentiation
JENTIS is not a consumer app, publisher or ad network. It is a B2B server-side tracking and first-party data infrastructure vendor, distinct from basic client-side tag managers and generic CMP-only tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JENTIS GmbH is an Austrian B2B software company that provides server-side tracking, privacy-compliant tag management, first-party data capture and downstream data routing for digital marketing and analytics teams. Its platform is built to replace fragmented client-side tracking with a hybrid client-server architecture that improves data quality, reduces exposure to browser restrictions and ad blockers, and supports governance, consent handling and pseudonymisation. The company serves enterprise marketing teams, analytics engineers, publishers, e-commerce businesses and compliance stakeholders. JENTIS generates revenue through software subscriptions and related managed services. Its commercial offer includes the core data capture platform, server-side tag management, privacy controls, AI-based customer activation and customer success support. The company is Europe-focused, headquartered in Vienna, privately held, and backed by institutional venture investors following seed financing in 2022 and an €11M Series A in 2023.
Business model & monetisation
JENTIS monetises through software subscriptions for server-side tracking, tag management, privacy controls and activation capabilities, with pricing tiered by feature access, scale and deployment scope. Higher-value plans include advanced data enrichment, broader domain and integration support, raw data access, SLAs and priority service. The company supplements subscription revenue with managed service fees for onboarding, implementation assistance, technical support and ongoing optimisation, and it also supports partner and reseller arrangements for agencies.
- Core platform subscriptions for server-side tracking and data capture
- Software Subscription
- Server-side tag management and privacy control modules
- Software Subscription
- AI customer activation and synthetic user capabilities
- Software Subscription
- Onboarding, implementation support and 24/7 customer success
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Privacy-first server-side tracking and attribution software for enterprises.
Privacy-first enterprise analytics, consent and customer data platform.
Enterprise CDP for real-time data, analytics and fraud prevention.
German adtech vendor for ad serving, tracking and first-party data.
Marketing attribution and MMM software for enterprise teams.
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Recent recorded signals
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Questions about JENTIS
What is JENTIS?
JENTIS is a B2B software company that provides server-side tracking, tag management, privacy controls and first-party data capture infrastructure.
Who uses JENTIS?
Enterprise marketing teams, analytics engineers, publishers, e-commerce businesses, performance marketers and compliance stakeholders use JENTIS.
How does JENTIS make money?
JENTIS makes money from software subscriptions for its tracking and data platform, plus service fees for onboarding, implementation support and customer success.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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