NEORY
German adtech vendor for ad serving, tracking and first-party data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NEORY GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Brandschachtstraße 2, D-44149 Dortmund, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- neory.com
What NEORY does
NEORY creates value by providing an integrated B2B software stack for digital advertising operations and performance marketing. Instead of selling media inventory, it supplies infrastructure that helps customers deliver campaigns, collect and process audience data, track conversions, manage publisher relationships and analyse performance. This reduces tool fragmentation for buyers that want ad serving, data management and attribution within one environment.
Category differentiation
NEORY is a B2B adtech and marketing software vendor, not a media agency, publisher or consumer app. It should be distinguished from generic cloud marketing tools by its specific focus on ad serving, tracking, data management and performance marketing infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NEORY is a German adtech and marketing software company operating a proprietary marketing cloud for digital campaign delivery, tracking, audience management and analytics. Its product stack includes an ad server, DMP/CDP-style data management layer, tag management and a tracking system for leads, sales and affiliate-style publisher relationships. The company sells business software rather than consumer services. The business monetises primarily through SaaS licensing and usage-based pricing, especially around ad serving and campaign activity. Its customers are advertisers, agencies, performance marketing teams, e-commerce businesses and related ad operations users that need a consolidated platform for first-party data activation, attribution, retargeting and campaign measurement across web, mobile, social and search environments.
Business model & monetisation
NEORY primarily uses a SaaS monetisation model, with evidence of consumption-based billing for ad serving activity. Revenue likely combines software subscriptions or licence-style contracts for the broader marketing cloud with variable charges tied to impressions, campaign volume, tracking volume, data processing and use of advanced modules such as audience management, attribution and optimisation.
- Marketing cloud platform subscriptions
- Software Subscription
- Ad server usage billing
- Pay-per-use pricing tied to impressions or campaign activity
- Data management and audience processing modules
- Software subscription or volume-based pricing
- Tracking and affiliate management capabilities
- Software subscription or volume-based pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
NEORY GmbH
IAB vendor record: 34
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about NEORY
What is NEORY?
NEORY is a German B2B adtech and marketing software company offering ad serving, data management, tracking and analytics tools through its marketing cloud.
Who uses NEORY?
Its users are advertisers, agencies, performance marketing teams, e-commerce businesses, ad operations specialists and related publisher or affiliate managers.
How does NEORY make money?
It makes money mainly through SaaS subscriptions and usage-based fees tied to ad serving, campaign activity, tracking and related platform modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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