iPROM

iPROM operates a B2B adtech platform model. It creates value by offering advertisers and agencies tools to plan, buy and optimise digital media, while also providing publishers and media owners with campaign management and ad-serving infrastructure. Its data and creative modules extend the stack, allowing customers to centralise first-party data, build audiences and automate personalised ad production. This creates cross-sell potential across the demand side, publisher side and supporting workflow layers.

iPROM is a Slovenian adtech company that develops and sells proprietary software for programmatic media buying, ad serving, first-party data activation and dynamic creative execution. Its product stack includes a programmatic buying platform for advertisers and agencies, an ad server for publishers and media owners, data platforms for audience management, and creative automation tools for personalised advertising delivery.

The company generates revenue through a mix of software licensing, media-spend-linked platform fees and related managed services. Its direct customers are business users rather than consumers, including advertisers, media agencies, publishers and marketing teams. The product set suggests iPROM positions itself as a regional European alternative to larger global adtech vendors, with emphasis on first-party data usage, privacy compliance and support for multiple digital formats.