iPROM
Slovenian adtech vendor for programmatic buying, ad serving and data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- iPROM, d.o.o.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Šlandrova ulica 4 B, 1231 Ljubljana - Črnuče, Slovenia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- iprom.eu
What iPROM does
iPROM operates a B2B adtech platform model. It creates value by offering advertisers and agencies tools to plan, buy and optimise digital media, while also providing publishers and media owners with campaign management and ad-serving infrastructure. Its data and creative modules extend the stack, allowing customers to centralise first-party data, build audiences and automate personalised ad production. This creates cross-sell potential across the demand side, publisher side and supporting workflow layers.
Category differentiation
iPROM is an adtech software vendor, not a media agency or a publisher. It should be distinguished from broader digital marketing consultancies by its proprietary DSP, ad server, data and creative products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iPROM is a Slovenian adtech company that develops and sells proprietary software for programmatic media buying, ad serving, first-party data activation and dynamic creative execution. Its product stack includes a programmatic buying platform for advertisers and agencies, an ad server for publishers and media owners, data platforms for audience management, and creative automation tools for personalised advertising delivery. The company generates revenue through a mix of software licensing, media-spend-linked platform fees and related managed services. Its direct customers are business users rather than consumers, including advertisers, media agencies, publishers and marketing teams. The product set suggests iPROM positions itself as a regional European alternative to larger global adtech vendors, with emphasis on first-party data usage, privacy compliance and support for multiple digital formats.
Company news briefing
Briefing updated:
iPROM has recently prioritised an AI-first marketing strategy, emphasising leadership challenges and the restoration of premium media value through trust-based digital communication. The company updated its headquarters in Ljubljana and formalised its management structure, including key executives Simon Cetin and Dejan Struna. On the technical front, iPROM enhanced its integration within the header-bidding ecosystem by updating its Prebid.js adapter to relax specific endpoint and dimension parameters, facilitating broader programmatic compatibility.
Business model & monetisation
iPROM monetises through a hybrid mix of SaaS licensing and media-spend-based fees. Its programmatic buying products likely earn a percentage of media spend and/or trading margin, while the ad server is sold on SaaS or usage-based terms tied to campaign volume, impressions or enterprise contracts. Its data and creative products are sold via subscription, bundled platform packages or broader commercial agreements. The company may also earn service revenue from campaign execution, optimisation and publisher monetisation support.
- Programmatic media buying platform
- Percentage of media spend and/or trading margin
- Ad server licensing
- Software Subscription
- Data platform modules
- Software Subscription
- Creative automation tooling
- Software Subscription
- Campaign execution and optimisation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
iPROM
IAB vendor record: 811
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 86 · iprom.eu
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about iPROM
What is iPROM?
iPROM is a Slovenian B2B adtech company that provides software for programmatic media buying, ad serving, first-party data management and dynamic creative delivery.
Who uses iPROM?
Its customers include advertisers, media agencies, publishers, media owners, marketing teams and creative teams using its platforms to buy, manage and optimise digital advertising.
How does iPROM make money?
It makes money through software subscriptions, media-spend-based platform fees and related campaign or optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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