iPROM
iPROM is a slovenian adtech vendor for programmatic buying, ad serving and data.
Analyst Perspective
iPROM is a Slovenian adtech company that develops and sells proprietary software for programmatic media buying, ad serving, first-party data activation and dynamic creative execution. Its product stack includes a programmatic buying platform for advertisers and agencies, an ad server for publishers and media owners, data platforms for audience management, and creative automation tools for personalised advertising delivery. The company generates revenue through a mix of software licensing, media-spend-linked platform fees and related managed services. Its direct customers are business users rather than consumers, including advertisers, media agencies, publishers and marketing teams. The product set suggests iPROM positions itself as a regional European alternative to larger global adtech vendors, with emphasis on first-party data usage, privacy compliance and support for multiple digital formats.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
iPROM has recently prioritised an AI-first marketing strategy, emphasising leadership challenges and the restoration of premium media value through trust-based digital communication. The company updated its headquarters in Ljubljana and formalised its management structure, including key executives Simon Cetin and Dejan Struna. On the technical front, iPROM enhanced its integration within the header-bidding ecosystem by updating its Prebid.js adapter to relax specific endpoint and dimension parameters, facilitating broader programmatic compatibility.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about iPROM
Category Differentiation
iPROM is an adtech software vendor, not a media agency or a publisher. It should be distinguished from broader digital marketing consultancies by its proprietary DSP, ad server, data and creative products.
iPROM: About
iPROM operates a B2B adtech platform model. It creates value by offering advertisers and agencies tools to plan, buy and optimise digital media, while also providing publishers and media owners with campaign management and ad-serving infrastructure. Its data and creative modules extend the stack, allowing customers to centralise first-party data, build audiences and automate personalised ad production. This creates cross-sell potential across the demand side, publisher side and supporting workflow layers.
How iPROM Works & Monetises
Business model analysis and core revenue streams
iPROM monetises through a hybrid mix of SaaS licensing and media-spend-based fees. Its programmatic buying products likely earn a percentage of media spend and/or trading margin, while the ad server is likely sold on SaaS or usage-based terms tied to campaign volume, impressions or enterprise contracts. Its data and creative products are likely sold via subscription, bundled platform packages or broader commercial agreements. The company may also earn service revenue from campaign execution, optimisation and publisher monetisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (iPROM)
Prebid.js 11.5.0 Released with New Adapters
Prebid.js published release 11.5.0 introducing new bid adapters and maintenance updates. New integrations include Reklamup and Revealon bid adapters and an initial InsurAds RTD provider. Maintenance changes add a Rediads user ID submodule, Ogury adapter support for USP, PixFuture video-format support, Adplus id v2 updates, and iPROM adapter relaxations for ortb/endpoint params and dimensions. Core and PBS adapter code was updated to allow disabling video-specific logic when the video feature is turned off. The release is an incremental technical update to the Prebid.js header-bidding ecosystem focused on adapter additions, identity updates, and video-related feature flags.
Read original sourceiPROM: Frequently Asked Questions
What is iPROM?
iPROM is a Slovenian B2B adtech company that provides software for programmatic media buying, ad serving, first-party data management and dynamic creative delivery.
Who uses iPROM?
Its customers include advertisers, media agencies, publishers, media owners, marketing teams and creative teams using its platforms to buy, manage and optimise digital advertising.
How does iPROM make money?
It makes money through software subscriptions, media-spend-based platform fees and related campaign or optimisation services.
Company Facts
- Founded
- 1999
- Headquarters
- Šlandrova ulica 4 B, 1231 Ljubljana - Črnuče, Slovenia
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- iprom.eu