Ermes

Ermes operates a B2B software platform that combines customer data infrastructure, audience data access, media planning, creative automation and measurement in one environment. It creates value by reducing the number of separate tools marketers and agencies need to manage data ingestion, audience creation, campaign orchestration and reporting. The platform is designed to become embedded in customer workflows through integrations with CRM, media and analytics systems, while add-on data and activation capabilities can increase account value over time.

Ermes is a French B2B marketing technology company that provides a unified platform for customer data management, clean room workflows, audience enrichment, AI-driven media planning, campaign orchestration, creative automation and performance measurement. The company positions its software as a self-service environment for advertisers, agencies, retail networks and multi-location businesses that want to centralise planning, activation and analytics across multiple channels.

Its revenue model appears to be primarily software subscription-based, with additional monetisation likely tied to audience data, marketplace enrichment and usage-based campaign or activation features. The platform creates value by combining first-party and third-party data, enabling privacy-oriented audience workflows and reducing operational fragmentation across planning, creative production and campaign execution.