Observed Signal · Oct 1, 2024 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Digital Bash On Tour x Smarketer: Smart Advertising
Digital Bash On Tour x Smarketer – Smart Advertising will be held October 10 at Microsoft Headquarters in Munich. The free in-person event combines keynote talks, a panel, and networking focused on AI-powered Smart Advertising for Vertical-Video-Ads and precise tracking. Speakers include Daniel Tschirschwitz (Smarketer), Florian Trautwein (Microsoft), Marco Gilly (KG Media Factory), Astrid Linser (BEARS WITH BENEFITS), Kai Schmidt (HolidayCheck AG), Nico Winkelhaus (PAYBACK), and Andreas Cüppers (Parookaville), with Sabrina Kraft as moderator. Attendees will learn why vertical-video campaigns succeed or fail, how Microsoft Copilot can boost marketer performance, and how WSST tracking can improve attribution and ROI. A panel on best practices and factors of a winning campaign complements practical tips for creating Vertical-Video-Ads and automating steps with Copilot. The program promises knowledge sharing, networking, and a live venue experience, with limited free tickets available.
Moderate industry relevance; event details and speaker lineup.
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Key Takeaways & Evidence Grounding
- Date and location: October 10, Microsoft Headquarters, Munich; free in-person event.
- Speakers: Daniel Tschirschwitz (Smarketer), Florian Trautwein (Microsoft), Marco Gilly (KG Media Factory), Astrid Linser (BEARS WITH BENEFITS), Kai Schmidt (HolidayCheck AG), Nico Winkelhaus (PAYBACK), Andreas Cüppers (Parookaville); moderator Sabrina Kraft.
- Topics include Vertical-Video-Ads, AI-powered advertising (Microsoft Copilot), and WSST tracking for attribution and ROI.
- Panel title: 'What makes advertising successful? Best Practices and Factors of a Winning Campaign'.
- Tickets are limited; registration is required; event aims at education and networking.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Digital Bash On Tour: Paid Advertising & E‑Commerce (May 2026)
Digital Bash and the Smarketer Group are hosting two free, practitioner-focused events in Hamburg on 20 May 2026 (Paid Advertising) and 21 May 2026 (E‑Commerce). Both events take place at the Microsoft Office Hamburg and cover AI-driven topics including AI agents, Microsoft Copilot, GenAI, Social Ads, GA4-driven measurement, conversion optimisation and cross-channel campaign strategies. Sessions include breakout workshops, case studies and networking; participation is free but capacity is limited. Speakers span industry practitioners and platform representatives — including Digital Bash CEO Marc Stahlmann and an Artjom Gammel from Microsoft — along with marketers from WLO.social, bonprix, OTTO and others. The events aim to deliver hands‑on insights for modern paid advertising and e‑commerce marketing teams.
Microsoft Xbox creates new division for films, series, parks
Microsoft's Xbox gaming division announced the creation of a new business unit dedicated to films, television series, and theme park attractions. The move signals an expansion into entertainment and immersive experiences beyond video games, leveraging Xbox's intellectual property. This strategic diversification is part of Microsoft's broader ambition to grow its media and entertainment footprint, following trends seen across the industry. The new division will focus on developing and producing content based on Xbox franchises, potentially opening new revenue streams for the company. Financial details or a timeline for the division's operations have not been disclosed.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
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