Observed Signal · May 7, 2026 · Audience Measurement / Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
DAZN and Broadcasters' Audience for Bayern PSG Match
DWDL reported on TV and streaming audience figures for the Champions League semi‑final second leg between Bayern Munich and Paris Saint‑Germain on 6 May 2026. Initial linear figures from DAZN showed an average of 220,000 viewers for the DAZN 1 HD broadcast across 19:30–midnight (3.5% market share in ages 14–49). DAZN later updated its numbers: average linear viewers during the actual match rose to 400,000 (7.2% share 14–49) and total net reach including streaming reached 2.3 million (a DAZN‑reported record). Sport1’s “Fantalk” reached 260,000 viewers (1.1% in 14–49) — its highest reach this season — and ZDF’s late “ZDFsportstudio” drew 1.54 million viewers (15.3% market share, 9.6% in younger viewers). Data source cited: AGF SCOPE and AGF Videoforschung.
Provides concrete viewership and reach figures showing a large streaming audience and differences between linear TV and app streaming; relevant for broadcasters, advertisers and media buyers but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- DAZN reported an average linear audience of 220,000 on DAZN 1 HD for the 19:30–midnight window (3.5% market share, ages 14–49).
- DAZN later updated linear audience during the pure match time to 400,000 viewers and a 7.2% market share (14–49).
- DAZN reported a net reach of 2.3 million across linear and streaming for the match, which DAZN called a new record.
- Sport1's "Fantalk" reached 260,000 viewers with a 1.1% market share (14–49), its highest reach this season.
- ZDF's "ZDFsportstudio" averaged 1.54 million viewers after the match, delivering a 15.3% market share overall and 9.6% in the young demo.
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ZDF Leads with Champions League Final Ratings
ZDF was the clear ratings winner on a low-reach Saturday after its live broadcast of the Champions League final between Arsenal and Paris Saint-Germain averaged 5.30 million viewers (35.2% market share). The match also dominated younger demographics with 1.40 million viewers aged 14–49 (54.1% share) and 44.6% among 14–59. ZDF's one-hour pregame drew 3.09 million (22.6%), while a follow-up documentary episode reached 1.97 million (11.7%). DAZN’s linear channel recorded only 3,000 viewers for the transmission window, though app/streaming usage is not captured in those figures. Overall German TV audiences were weak that day: 757,000 viewers was sufficient to make the top 25 programs.
Bayern Match Gives Prime Video Record Reach
Prime Video reported a new reach record after the Champions League semi-final between Paris Saint‑Germain and FC Bayern ended 5:4: more than five million households streamed the match, according to Amazon. The company says this is the first time a football broadcast on Prime Video exceeded five million households, surpassing a previous Amazon peak of ~4.5 million. Amazon declined to clarify whether the figure represents average concurrent viewers or net reach, and noted household-level measurement is not directly comparable to traditional TV audience metrics. Clemens von Thielmann, Business Lead Live Sport at Prime Video, highlighted the significance of knockout‑stage games for member engagement. Rights for some upcoming return legs sit with DAZN; the Champions League final will air on DAZN and ZDF on May 30, 2026.
Bayern DFB-Pokal Final Tops Ratings but Below Year Ago
The DFB-Pokal final between FC Bayern München and VfB Stuttgart dominated German TV audiences on Saturday evening but attracted fewer viewers than in recent years. According to AGF SCOPE data, 6.79 million people watched the match on Das Erste (ARD) at 20:00, giving the channel a 36.3% market share overall and a 50.6% share among 14–49 year-olds. Sky's pay-TV broadcast drew around 390,000 viewers (2.1% overall, 4.5% in 14–49). Despite the presence of Bayern — returning to the final for the first time in six years — the total reach was lower than last year's final (over 0.75 million additional viewers) and well below peak finals in 2018/2019. The article was published by Uwe Mantel on 2026-05-24 and cites AGF Videoforschung / AGF SCOPE 1.9 as the data source.
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