Observed Signal · Feb 16, 2024 · Trend Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
CX Trends: Generative AI and 3D Visuals Shorten Journeys
Writing for CMSWire, Sanjay Sarathy, VP of developer experience at Cloudinary, examines customer experience trends for 2024, focusing on generative AI and visual media. He argues that effective marketing relies on engagement and efficiency, which generative AI can support through faster content creation and workflow automation. A Cloudinary developer survey cited in the article shows 48% of developers use AI tools daily and 54% use generative AI for workflow automation, though 60% worry about inaccurate results. The piece also highlights 3D and 360-degree images as tools to reduce e-commerce cart abandonment, citing stats that 46% of shoppers abandoned carts over fit uncertainty. Finally, it tracks image format shifts: WebP adoption fell from 60% to below 50%, while AVIF grew to over 13% and JPEG XL gains industry support.
Data-backed editorial on generative AI adoption in customer experience and shifting image formats; relevant to MarTech/CX but not a breaking news event.
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Key Takeaways & Evidence Grounding
- Cloudinary's developer survey found 48% of web developers use AI tools daily, and 54% use generative AI for workflow automation.
- 60% of developers in the survey remain concerned about inaccurate AI results.
- 46% of shoppers have abandoned a cart because they were unsure items would fit; 50% would be more likely to complete a purchase with rich media such as 360-degree images or 3D models.
- Cloudinary's analysis of 8.5 trillion image/video transactions found WebP adoption declined from 60% to below 50%, while AVIF rose from under 1% in October 2021 to over 13% by August 2023.
- Apple, Facebook, Intel, Adobe, and Samsung support the emerging JPEG XL image format.
Connected Companies & Entities
8 Entities mapped“The article cites a Cloudinary survey of web developers; author Sanjay Sarathy is VP developer experience at Cloudinary....”
“The article references 'stunning visual creations from Midjourney and Dall-E.'...”
“DALL-E, mentioned as an AI image generator, links to OpenAI's research page....”
“The article says companies like Apple, Facebook, Intel, Adobe and Samsung support JPEG XL....”
“The article says companies like Apple, Facebook, Intel, Adobe and Samsung support JPEG XL....”
“The article says companies like Apple, Facebook, Intel, Adobe and Samsung support JPEG XL....”
“The article says companies like Apple, Facebook, Intel, Adobe and Samsung support JPEG XL....”
Ontology Mapping & Concepts
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