Automated Video Creative Production · B2C Consumer App / Platform
Midjourney
Subscription platform for generative AI images, editing and short videos.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Midjourney, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Automated Video Creative Production
- Market role
- B2C Consumer App / Platform
- Official website
- midjourney.com
What Midjourney does
Midjourney develops and operates proprietary image and video generation models as a hosted subscription platform. It creates value by converting prompt-based creation, editing tools, asset management and a community discovery workflow into a consolidated visual-production service. Recurring plans monetise model access and compute capacity, while premium tiers address commercial-use and private-generation requirements.
Category differentiation
Midjourney is an application-layer generative visual-creation platform, not a foundational large-language-model provider or an advertising technology platform. It sells image and short-video generation subscriptions rather than media inventory or campaign execution services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Midjourney, Inc. operates a proprietary generative-AI visual-creation platform. Subscribers create, edit, organise and explore AI-generated images and short videos through web and Discord interfaces, using text prompts and reference images. The platform serves creators, designers, artists, marketers, filmmakers, game developers and businesses that need visual assets. The company earns recurring revenue from monthly and annual subscription plans, paid GPU compute and higher-priced commercial-use and privacy access. It is privately held, community-funded and self-funded rather than venture-backed. In July 2026, it completed its first acquisition, Co–Star, while maintaining Co–Star under its founder's control and direction.
Company news briefing
Briefing updated:
Midjourney continues to navigate active legal challenges regarding copyright following Anthropic's reported settlement. Concurrently, the platform has been integrated as an alternative generative AI model within SpaceXAI's enhanced Grok Bot for social listening, while continuing to be utilised across tool-agnostic prompting frameworks such as MOSAIK.
Business model & monetisation
Midjourney monetises primarily through automatically renewing monthly and annual subscriptions: Basic ($10 monthly), Standard ($30), Pro ($60) and Mega ($120). Annual billing carries a 20% discount. Plans package differing Fast GPU Time allocations; additional GPU time is sold at $4 per hour. Higher tiers monetise unlimited relaxed generation, Stealth Mode privacy and mandatory Pro or Mega commercial-use access for larger companies.
- Monthly and annual subscriptions
- Software Subscription
- Additional Fast GPU Time
- Pay-per-Use
- Pro and Mega commercial-use and Stealth Mode access
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Generative AI platform for image creation and visual model training.
Generative video, advertising creative and media API platform.
AI art and video creation community for consumers.
AI image and video software for creators, developers and enterprises.
AI image creation app for text, sketches and photos.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
6-Part Prompt Framework MOSAIK for Consistent AI Images
AI & Content Creation · Recorded impact score: 2/5
This t3n article presents MOSAIK, a six-part mnemonic framework for structuring text-to-image AI prompts: Motiv (subject), Optik (visual style), Szene (scene), Atmosphäre (atmosphere), Inszenierung (composition), and Kontext (context). Designed for content marketers, social media managers, UX/UI designers, and creatives, the method aims to make image generation more consistent and purposeful by aligning with natural human description habits. It is tool-agnostic, working with tools like Midjourney, and requires no deep technical knowledge. The article provides a step-by-step example for creating a professional corporate headshot, demonstrating how to combine the components into a single prompt. Authored by Sandra Franck, a media designer, the framework is practical and intuitive, positioning itself as a universal approach for consistent visual creation.
- MOSAIK is a six-part framework for AI image prompts: Motiv, Optik, Szene, Atmosphäre, Inszenierung, and Kontext.
- The framework is designed for content marketers, social media managers, UX/UI designers, and creatives to create consistent visuals.
AI-generated menus face 'sameness' problem, experts say
Generative AI · Recorded impact score: 2/5
This TechCrunch article explores why AI-generated restaurant menus often look unnervingly uniform and unappetizing. Experts explain that AI image generators are trained on a narrow corpus of existing food photography, leading to a homogenized aesthetic, a phenomenon called 'convergence.' Repeatedly editing AI-generated images exacerbates the effect, making food look increasingly smooth and artificial. Researchers at the University of Duisburg-Essen found that nearly-real AI food images trigger an uncanny valley response, causing disgust. The article also touches on model collapse, where AI models degrade when trained on their own outputs, and notes broader implications for trust in visual evidence as AI-generated content becomes more common.
- Reality Defender CTO Alex Lisle describes AI menu homogenization as 'convergence,' distinct from full model collapse.
- AI models are trained on vast datasets including existing menus from chains like Chili's, leading to similar styles in outputs.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Cloud / Data Engineer (Data / Reconstruction / HIPAA)(Unspecified) | Midjourney Medical | San Francisco | |
| Physical Scientist / Test Engineer(Mid-Level) | Midjourney Medical | San Francisco Bay Area Hybrid | |
| Senior Machine Learning Engineer (Clinical Team)(Unspecified) | Midjourney Medical | San Francisco Bay Area Hybrid | |
| Hardware Physicist(Unspecified) | Midjourney Medical | San Francisco Bay Area Hybrid | |
| Senior Mechanical Engineer (Medical)(Unspecified) | Midjourney Medical | San Francisco |
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Questions about Midjourney
What is Midjourney?
Midjourney is a subscription platform for creating and editing AI-generated images and short videos from prompts and reference images.
Who uses Midjourney?
Creators, artists, designers, marketers, filmmakers, game developers and businesses requiring generated visual assets use Midjourney.
How does Midjourney make money?
It earns recurring subscription revenue, sells additional GPU time, and charges for higher-tier commercial-use and privacy access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
2 publicly documented primary sources and citations linked across the market graph.
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