Cloudinary

Cloudinary operates a B2B cloud software model centred on media infrastructure and workflow software. It provides developers and enterprises with hosted APIs and applications for asset storage, transformation, optimisation, delivery, moderation and governance. Value is created by reducing engineering effort, consolidating multiple media tools into one platform, improving page and app performance, and enabling teams to manage large media libraries and workflows without building this infrastructure in-house.

Cloudinary is a private B2B software company that provides an API-first platform for managing, transforming, optimising and delivering image and video assets at scale. Its products combine media processing, digital asset management, workflow automation, AI-assisted editing and moderation, and CDN-backed delivery. The company serves developers, product teams, marketers, creative operations teams, publishers and enterprises that need reliable media infrastructure across websites, mobile apps and digital experiences.

Cloudinary makes money primarily through recurring software subscriptions and consumption-based pricing tied to storage, transformations, bandwidth and video processing. Its product portfolio has expanded from developer-centric image and video APIs into broader enterprise media operations, including DAM, low-code workflow automation and AI-enabled creative tooling. The Indivio acquisition indicates a push deeper into personalised video use cases for marketing teams.