Cloudinary

The company operates a B2B cloud software model centred on media infrastructure delivered as a service. It provides API‑driven products for image processing and delivery, video management and streaming, and digital asset management, all running on its cloud infrastructure. Value is created by reducing the complexity and cost of building and operating in‑house media pipelines, improving asset performance, and enabling automation with AI across media workflows. Revenue is generated from recurring SaaS subscriptions and metered usage of compute, storage and bandwidth credits, with enterprise customers able to purchase larger allocations, add‑ons and enhanced support. Professional services and custom enterprise contracts further support implementation and integration into customers’ technology stacks.

Cloudinary is a United States–based software company that provides cloud media management and delivery infrastructure for images, video and other rich media. Its platform is API‑first and focuses on upload, storage, transformation, optimisation and delivery of media assets, with AI and generative AI features embedded across its products.

The company generates revenue by selling subscription and usage‑based plans for its image, video and digital asset management products to organisations that build and operate digital experiences. Direct customers are development, product, e‑commerce, and marketing teams at businesses that need scalable media pipelines rather than individual consumers.