Coactive
Enterprise multimodal content intelligence for contextual advertising and media analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Coactive Systems, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- coactive.ai
What Coactive does
Coactive operates a B2B software model built around a shared intelligence layer that ingests content once and then supports multiple downstream applications. It creates value by reducing repeated processing costs, automating metadata creation, improving discoverability of media assets and enabling media monetisation and risk-control workflows. The platform is integrated into enterprise content, advertising and analytics stacks through APIs and data exports.
Category differentiation
Coactive is not a consumer app or a foundational LLM provider. It is an enterprise media intelligence and contextual advertising software company focused on analysing content assets and activating metadata in business workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Coactive is a private US enterprise software company that provides a multimodal content intelligence platform for analysing large libraries of video, image and audio assets. Its products generate metadata, embeddings and search-ready outputs that support enterprise use cases including contextual advertising, semantic search, analytics, recommendations, moderation and brand safety. The company primarily serves media companies, publishers, streaming platforms, content operations teams, advertising teams and other enterprises managing large-scale media libraries.
Company news briefing
Briefing updated:
Coactive has advanced its Multimodal Application Platform (MAP) with the launch of Context Studio, a tool designed to scale contextual advertising by bridging the gap between advertiser intent and publisher inventory. Led by co-founders Will Gaviria Rojas and Cody Coleman, the company continues to categorise unstructured image and video data without requiring manual metadata. These developments, alongside Coactive’s engagement with IAB Tech Lab standards for agentic AI workflows, underscore a strategic commitment to automating value extraction and monetisation within the digital advertising ecosystem.
Business model & monetisation
Coactive monetises through enterprise SaaS contracts, with pricing customised by media library scale, processing volume, analysis scope, feature usage and integration complexity. Commercial mechanics likely combine recurring platform subscriptions with usage-based charges tied to compute, ingestion and analytics workloads, and may support value-based pricing for contextual advertising and monetisation outcomes.
- Enterprise platform subscriptions
- Software Subscription
- Usage-based ingestion and analysis fees
- Pay-per-Use
- Contextual advertising solution contracts
- Software Subscription
- Premium integrations and custom enterprise deployment scope
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Coactive
What is Coactive?
Coactive is an enterprise software company that analyses video, image and audio libraries to generate metadata, search, analytics, moderation and contextual advertising capabilities.
Who uses Coactive?
Its users are mainly enterprise media companies, publishers, streaming platforms, ad operations teams, agencies, brand marketers, data analysts and content moderation teams.
How does Coactive make money?
It makes money through enterprise SaaS contracts, typically combining recurring platform fees with usage-based pricing tied to processing scale, analytics scope and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
Continue your research on Coactive
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.