Veritone

Veritone operates a multi-product B2B SaaS model built around a common AI operating layer for unstructured data. The company creates value by ingesting audio, video, and text at scale, extracting metadata and insights, and packaging these capabilities into workflow software for specific sectors such as media, public safety, advertising measurement, and recruitment. It then monetises access to the platform and applications through recurring contracts, usage fees, and selected licensing or marketplace transactions.

Veritone is a US-listed B2B software company that sells an AI orchestration platform and vertical applications for processing, searching, monetising, and governing large volumes of unstructured audio, video, text, and evidence data. Its core platform, aiWARE, underpins products used by enterprises, media owners, broadcasters, advertisers, government agencies, law enforcement teams, and HR departments. The company also operates products for digital asset management, media attribution, data licensing, evidence management, redaction, transcription, and programmatic recruitment advertising.

Veritone makes money primarily through recurring software subscriptions and usage-based fees tied to data processing, AI execution, storage, and workflow volume. Additional revenue comes from data licensing, content monetisation workflows, and some lower-margin services. Its acquisition history shows a deliberate expansion into talent acquisition software through PandoLogic and Broadbean, broadening the company beyond media intelligence into HR technology.