Veritone
Veritone is a enterprise AI software for unstructured media, analytics, and hiring workflows.
Analyst Perspective
Veritone is a US-listed B2B software company that sells an AI orchestration platform and vertical applications for processing, searching, monetising, and governing large volumes of unstructured audio, video, text, and evidence data. Its core platform, aiWARE, underpins products used by enterprises, media owners, broadcasters, advertisers, government agencies, law enforcement teams, and HR departments. The company also operates products for digital asset management, media attribution, data licensing, evidence management, redaction, transcription, and programmatic recruitment advertising. Veritone makes money primarily through recurring software subscriptions and usage-based fees tied to data processing, AI execution, storage, and workflow volume. Additional revenue comes from data licensing, content monetisation workflows, and some lower-margin services. Its acquisition history shows a deliberate expansion into talent acquisition software through PandoLogic and Broadbean, broadening the company beyond media intelligence into HR technology.
Analyst Signal Briefing
Updated: 2 Jul 2026Veritone has consolidated leadership under CEO and Chairman Ryan S. Steelberg while reaffirming its 2026 revenue guidance of $130–$145 million after reporting Q1 results of $20.3 million. The company is expanding its public sector presence through the launch of "Veritone Assess" for investigative data analysis and a recruitment partnership with the UK Department for Work and Pensions. These developments, alongside an Oracle collaboration to scale processing, highlight Veritone's focus on modernising the management and monetisation of unstructured data across government and media sectors.
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Key insights about Veritone
Category Differentiation
Veritone is not a foundational LLM provider or a pure consulting firm. It is a B2B software company selling applied AI orchestration and workflow products, including media, public sector, measurement, and hiring applications.
Veritone: About
Veritone operates a multi-product B2B SaaS model built around a common AI operating layer for unstructured data. The company creates value by ingesting audio, video, and text at scale, extracting metadata and insights, and packaging these capabilities into workflow software for specific sectors such as media, public safety, advertising measurement, and recruitment. It then monetises access to the platform and applications through recurring contracts, usage fees, and selected licensing or marketplace transactions.
How Veritone Works & Monetises
Business model analysis and core revenue streams
Veritone primarily monetises through SaaS subscriptions for aiWARE and its vertical applications, supplemented by usage-based charges for processing, storage, AI model execution, and workflow volume. It also earns revenue from data and content licensing through its marketplace and digital media monetisation tools, while some ancillary services contribute lower-margin revenue. In practice, its commercial model is a blend of subscription software, metered platform usage, marketplace or licensing fees, and selected service revenue.
Revenue Channels
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Technology
Veritone: Key Competitors & Alternatives
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Enterprise software for operational data integration, analytics and AI deployment.
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Search, video and advertising platform ecosystem for businesses and consumers.
Recent Signals (Veritone)
Veritone Launches AI-Powered Assess for Investigations
Veritone announced Veritone Assess on June 25, 2026, an AI-powered data analysis application intended to help public sector agencies accelerate investigations, audits and compliance reviews. Assess automatically evaluates reports, witness statements, financial records and other evidentiary materials against policies and regulations to identify inconsistencies, missing information and intelligence gaps. Available immediately as a standalone app for public sector customers, Veritone plans future integration with its Veritone Investigate product and a commercial rollout later in 2026. The Cold Case Foundation is already using Assess to process decades of unstructured case files to surface previously overlooked connections and actionable leads. Key features include automated deviation analysis, event timeline generation, flexible rule sets, an intelligence summary and a customizable investigative chatbot within a private, secure architecture.
Read original sourceLeadership Update at Veritone
Veritone is now led by Ryan S. Steelberg as CEO, President, and Chairman of the Board, alongside Michael Zemetra as EVP, CFO, and Treasurer.
Read original sourceRyan Steelberg Appointed Chairman of the Board
Ryan Steelberg has served as our Chief Executive Officer since January 2023 and was appointed as Chairman of our Board in January 2024.
Read original sourceVeritone: Frequently Asked Questions
What is Veritone?
Veritone is a public B2B software company that sells an AI orchestration platform and sector-specific applications for unstructured media, evidence, attribution, asset management, and recruitment workflows.
Who uses Veritone?
Its customers include enterprises, media companies, broadcasters, advertisers, government agencies, law enforcement organisations, and HR or talent acquisition teams.
How does Veritone make money?
It earns revenue mainly from recurring software subscriptions and usage-based platform fees, with additional income from data licensing, content monetisation, and some service work.
Company Facts
- Founded
- 2014
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- veritone.com