MediaValet

DAMs Struggling as Content Demands Outgrow Workflows

MarTech analysis argues the main bottleneck in content operations is not creation but the systems that manage, adapt and distribute assets at scale. Increased asset volume, personalization, and channel complexity are stressing Digital Asset Management (DAM) platforms. The piece cites multiple industry reports: 78% of marketers say they need more personalized content and 65% struggle to deliver timely personalized content (Salesforce); video usage in DAMs rose from 68% to 83% (MediaValet); 62% of organizations have moved beyond early-stage AI in DAMs (Bynder). Vendors have added video-specific capabilities and agentic AI features to automate multistep workflows while retaining human oversight. The DAM market is forecast to grow from $7.73B in 2025 to $31.99B by 2034 (IMARC Group). The article recommends evaluating DAM types and vendor capabilities, noting organizations commonly run multiple DAMs in parallel.

CRM Company Migo Tackles Data for Chinese Advertisers

Taiwan-based Migo Corp is a CRM company that provides data analytics services for advertising and e-commerce. Having entered the China market about a decade ago, Migo focuses on integrating public and internal data to produce consumer insights, segmentation, and actionable triggers across electronic direct marketing, SMS, social engagement, and mobile channels. The firm partners with AdChina and MediaV to access data and deliver dashboards and reports, and is exploring a relationship with Alibaba with more details due in February. Migo has been profitable for the past two years and plans to seek additional funding in the second or third quarter of the coming year, while pursuing acquisitions in mobile and social tracking. The company already operates in China, Hong Kong, Taipei and Singapore and plans Southeast Asia expansion (Jakarta, Thailand, Philippines) within 18 months.