Bynder
Enterprise DAM platform for content operations and brand governance.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bynder B.V.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Overtoom 16, 1054 HJ Amsterdam
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- bynder.com
What Bynder does
Bynder operates a recurring-revenue enterprise software model centred on digital asset management. It creates value by becoming the central repository and workflow layer for branded content, then expanding account value through adjacent modules such as creative automation, analytics, workflow, external content experiences and AI-driven search and task automation. Its integration layer increases platform stickiness by embedding Bynder into broader marketing, content and commerce stacks.
Category differentiation
Bynder is an enterprise content operations and digital asset management software provider, not a consumer media platform or adtech buying tool. It is best understood as DAM-centric martech infrastructure rather than a CDN or foundational AI model provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bynder is a private B2B software company headquartered in the Netherlands that sells a cloud-based digital asset management platform for enterprise marketing, creative, brand and content operations teams. Its platform acts as a system of record for digital assets and extends into creative templating, analytics, workflow management, omnichannel content delivery and AI-assisted asset discovery and automation. The company makes money primarily through enterprise SaaS subscriptions, with pricing shaped by users, storage, modules, integrations and support levels. Its customers are organisations that need brand governance, secure collaboration, asset distribution and scalable content operations, including larger enterprises and regulated sectors. Recent acquisitions indicate a strategy to broaden from core DAM into adjacent content workflow, video templating and AI search capabilities.
Company news briefing
Briefing updated:
Building on its Forrester Wave recognition, Bynder's latest State of DAM Report indicates that 93% of enterprises face content challenges that traditional rules-based automation cannot resolve, reinforcing the strategic role of digital asset management in governing AI-generated content. To address these evolving governance demands, FADEL and Gournay Consulting recently launched a dedicated Bynder connector for rights management, enabling organisations to manage compliance directly within the platform. Additionally, Bynder announced its 2026 Spotlight Award winners, highlighting enterprise businesses successfully transforming content operations through human-led, AI-powered DAM solutions.
Business model & monetisation
Bynder uses negotiated annual SaaS subscriptions with enterprise-style pricing. Revenue is driven by platform subscriptions for DAM and attached modules, with contract value influenced by user volumes, storage, feature bundles, integrations and support tiers. The commercial model is land-and-expand: win accounts on DAM, then upsell workflow, analytics, creative automation, content experience and AI functionality.
- Core DAM platform subscriptions
- Software Subscription
- Add-on modules such as Studio, Analytics and Workflow
- Software Subscription
- AI and advanced search capabilities
- Software Subscription
- Support, implementation or enterprise service components
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Frontify
Brand management software for assets, guidelines and workflows.
- Cloudinary
API-first platform for managing, optimising and delivering digital media.
- Aprimo
Enterprise marketing operations and digital asset management software provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
FADEL and Gournay Consulting Launch Bynder Connector for Rights Management
Platform · Recorded impact score: 3/5
FADEL, a provider of AI-powered brand compliance and rights management solutions, and Gournay Consulting, a Bynder partner, announced a new connector integrating Bynder's digital asset management (DAM) platform with FADEL's Brand Vision solution. The connector, built by Gournay Consulting, enables organizations to manage rights, track content usage, and ensure brand compliance directly within the Bynder interface. It connects assets to agreements, usage restrictions, and expirations, automates rights validation, and provides post-distribution tracking across websites, e-commerce platforms, and social media. The integration aims to reduce corporate risk and improve governance across the content lifecycle, including AI-generated content.
- FADEL and Gournay Consulting launched a connector integrating Bynder with FADEL's Brand Vision solution.
- The connector is built by Gournay Consulting and integrates Bynder's DAM with FADEL's rights management and brand compliance capabilities.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Backend Engineer(Senior) | Engineering & Development | Rotterdam | |
| Enterprise Sales Manager, EMEA(Senior) | Sales & Business Development | Amsterdam | |
| Enterprise Account Executive(Senior) | Sales & Business Development | Multi-Location (2 Locations) |
Explore company relationships
Questions about Bynder
What is Bynder?
Bynder is a private enterprise software company that provides digital asset management and related content operations tools for marketing, creative and brand teams.
Who uses Bynder?
Its users are mainly enterprise marketing, creative, brand, content operations, IT, legal and compliance teams that manage large volumes of branded assets and approvals.
How does Bynder make money?
Bynder makes money through negotiated enterprise SaaS subscriptions, with pricing based on platform modules, users, storage, integrations and support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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