Observed Signal · Apr 30, 2026 · Editorial: Campaign Case Studies · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Creative Campaigns: Feminism, Flat‑Earth Stunt, Lacoste Run
An April 30, 2026 article on persoenlich.com by Sandra Porchet presents three international advertising case studies chosen by Samuel Wicki, the new executive Creative Director at Leo (formerly Publicis Zürich). The piece highlights a short documentary about Ilon Specht, the 1973 copywriter who wrote L'Oréal's slogan "Because I'm Worth It" (documentary produced by Oscar-winner Ben Proudfoot, creative credited to McCann Paris); Columbia Sportswear's provocative "Expedition Impossible" challenge (Adam & Eve London) that targeted flat‑Earth believers; and Lacoste's cinematic spot "The Run" (BETC Paris) featuring a ballgirl running through Paris to return a tennis ball to Novak Djokovic. The column appears in the "World Wide Werbung" series presented in collaboration with the Publicis Groupe.
Industry-relevant coverage of creative advertising cases and agency work, but not a technology, policy, financial or platform-changing event.
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Key Takeaways & Evidence Grounding
- Article published on 2026-04-30 on persoenlich.com by Sandra Porchet.
- Samuel Wicki is named executive Creative Director of Leo (formerly Publicis Zürich) and selects three international ad cases.
- L'Oréal short documentary "The Final Copy of Ilon Specht" produced by Ben Proudfoot; creative credited to McCann Paris; documents the origin of the 1973 slogan "Because I'm Worth It".
- Columbia Sportswear launched the "Expedition Impossible" earned-media stunt created by Adam & Eve London that challenged flat‑Earth believers to photograph the edge of the world.
- Lacoste released the spot "The Run" by BETC Paris featuring a ballgirl racing across Paris to return a ball to Novak Djokovic.
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Ads of the Week: 12 Campaigns from Nike to McDonald’s
Adweek published an 'Ads of the Week' roundup highlighting 12 notable advertising campaigns, with a sports theme dominating the selection ahead of the World Cup. Featured brands include McDonald’s (which assembled a cast of soccer legends), Nike (which reworked its World Cup marketing approach), Apple, Calvin Klein, Lego (with Jason Momoa in a spot), Liquid Death, and others. The piece also notes a creative partnership where Claude continues work with Atlassian Williams to portray thinkers in motorsport, and identifies a Most Effective Ad (in partnership with EDO) focused on vintage shopping. The article was written by Matt Barker and published on 2026-06-05.
Ads of the Week: Creative Campaign Highlights
The Drum roundup (published 2026-06-19) highlights recent creative advertising work: Carter’s ran a ‘Dadfirmation Station’ hotline for kids to record affirmations for fathers (June 15–21); Fabletics handed a World Cup-themed film to twin directors JaBari and Malik Williams; Deion “Coach Prime” Sanders fronts Depend’s Real Fit packaging and a campaign urging men to get screened following his 2025 bladder‑cancer surgery; Molson distributed disposable cameras across Canada to build a Canada Day film from user-shot footage; Sixt installed an eight‑metre meerkat sculpture at Düsseldorf Airport as an OOH activation; Disney extended its Movie Moments hospital programme with Toy Story characters delivering x‑rays; and John Malkovich starred in a six‑minute romcom made for Croatia’s tourist promotion. The piece frames these as creative approaches that prioritise authenticity, creator authorship and experiential spectacle.
Three Creative Ad Cases: KitKat, Haraku Ramen, Apple
A Persoenlich.com 'World Wide Werbung' column (published 2026-07-13) by Sandra Porchet highlights three international advertising cases selected by Kimberly Van Ness, Creative Director at Leo Lausanne. The pieces covered are KitKat's 'Have a Break Bag' (a phone-storing Faraday-style giveaway for the South American market) by Ogilvy Colombia; Haraku Ramen's 'One Noodle' — a ramen cup with a single 3.5‑meter noodle designed for gamers (BLKJ Havas / Havas Global / BETC Havas); and Apple's 'I’m Not Remarkable' film (Apple Marcom), a Cannes Lions-winning spot about accessibility. The article frames these as notable creative executions that connect product purpose and audience insight.
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