Observed Signal · Jul 13, 2026 · Creative Campaign / Case Study · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Three Creative Ad Cases: KitKat, Haraku Ramen, Apple
A Persoenlich.com 'World Wide Werbung' column (published 2026-07-13) by Sandra Porchet highlights three international advertising cases selected by Kimberly Van Ness, Creative Director at Leo Lausanne. The pieces covered are KitKat's 'Have a Break Bag' (a phone-storing Faraday-style giveaway for the South American market) by Ogilvy Colombia; Haraku Ramen's 'One Noodle' — a ramen cup with a single 3.5‑meter noodle designed for gamers (BLKJ Havas / Havas Global / BETC Havas); and Apple's 'I’m Not Remarkable' film (Apple Marcom), a Cannes Lions-winning spot about accessibility. The article frames these as notable creative executions that connect product purpose and audience insight.
Showcases notable creative advertising executions and industry recognition, but the content is descriptive and primarily inspirational with limited operational or technical impact on AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Persoenlich.com published the article 'Hungrige Gamers und normale Studierende' on 2026-07-13.
- Kimberly Van Ness, Creative Director at Leo Lausanne, presented three international advertising cases.
- KitKat (Nestlé) launched a 'Have a Break Bag' — packaging that can hold a phone and functions like a Faraday-style bag (Ogilvy Colombia) for the South American market.
- Haraku Ramen (Indonesia) created a 'One Noodle' ramen cup featuring a single 3.5‑meter noodle intended for gamers (BLKJ Havas Pte Ltd / Havas Global / BETC Havas).
- Apple's film 'I’m Not Remarkable' (Apple Marcom) won two Gold and one Bronze at the Cannes Lions and depicts campus life of students with disabilities.
Connected Companies & Entities
5 Entities mapped“With this film Apple won two Gold and one Bronze at the Cannes Lions this year ('I’m Not Remarkable')....”
“The Nestlé brand developed a special packaging for the South American market that doubles as a Faraday-like bag to hold a phone (KitKat 'Hav...”
“The 'World Wide Werbung' section is presented by persoenlich.com in collaboration with the Publicis Groupe....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ads of the Week: 12 Campaigns from Nike to McDonald’s
Adweek published an 'Ads of the Week' roundup highlighting 12 notable advertising campaigns, with a sports theme dominating the selection ahead of the World Cup. Featured brands include McDonald’s (which assembled a cast of soccer legends), Nike (which reworked its World Cup marketing approach), Apple, Calvin Klein, Lego (with Jason Momoa in a spot), Liquid Death, and others. The piece also notes a creative partnership where Claude continues work with Atlassian Williams to portray thinkers in motorsport, and identifies a Most Effective Ad (in partnership with EDO) focused on vintage shopping. The article was written by Matt Barker and published on 2026-06-05.
Creative Campaigns Shine: From Goldfish Games to Folgers Jingles
Adweek highlights seven recent brand campaigns that reframe familiar assets and moments. Goldfish and Campbell’s teamed up on "Campbell’s x Goldfish Games," reimagining classic family games for the Winter Olympics; Folgers released a "Wake Up Anthem" that remixes its jingle with decades of morning songs; LinkedIn launched a more humorous work-focused campaign; Jack in the Box framed the Hot Mess Burger return as a 75th-anniversary "comeback tour" with pop-ups; StreetEasy marked its 20th anniversary with photography celebrating longtime New Yorkers; NIOD’s campaign dramatized city pollution in a viral-routine format; and Kit Kat’s close-up spot, "One Incredible Break," was named Adweek’s Most Effective Ad of the Week, performing 209% above average and airing 96 times Feb. 11–17.
Ads of the Week: 10 Notable Campaigns
Adweek published a roundup of 10 notable advertising campaigns from brands including Martini, American Eagle, Uber Eats, M&M's, Panera and ServiceNow. The piece highlights creative work tied to current cultural moments—World Cup-themed spots from American Eagle and Uber Eats, M&M’s content set in the Love Island villa, Wimbledon promotion, and a Tate Modern campaign for a Frida Kahlo exhibit. It calls out creator Jake Shane starring in Panera’s effort and names actor Jonathan Bailey as the new face of Martini. Adweek also identifies its Most Effective Ad of the Week (in partnership with EDO) as a makeup tutorial. The article is an editorial creative roundup rather than a technical or platform announcement.
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